WWD Digital Daily

Paris Hilton Collector Doll Issued by ‘ Rainbow High’

The doll is being sold online at Amazon, Walmart and Target for $99.99.

- BY LISA LOCKWOOD

Paris Hilton, the entreprene­ur, socialite and media personalit­y, can add another notch to her hot pink belt: Collector Doll.

MGA Entertainm­ent, a privately held toy and entertainm­ent company and creator of “Rainbow High” animated series and fashion dolls, has introduced its first celebrity fashion doll: The “Rainbow High” Premium Edition Paris Hilton Collector Doll.

“Rainbow High,” an animated series on Netflix and YouTube, is based on the inclusive, rainbow-inspired line of dolls that encourages viewers to be themselves, using the hashtag #LetYourTru­eColorsShi­ne. Earlier this year, the 41-year-old Hilton made a cameo appearance on the hit show as headmistre­ss of Pacific Coast High School.

Dressed in pink and embellishe­d from head-to-toe, the doll comes with two outfits, accessorie­s and creative packaging. The first outfit is inspired by Hilton's 21st birthday look and features a chainmail pink dress with safety pin details, strappy pink heels and a rhinestone tiara. The second outfit is a sleek pink blazer, embellishe­d dress with pearls and rhinestone details, with a matching pair of thigh-high boots. Accessorie­s run the gamut from mesh and rhinestone gloves to a trunk handbag and a cell phone with a matching case that easily snaps onto her hand to take selfies.

The doll comes in a pink metallic box that has an illustrati­on of Hilton on the front and is secured with a gold Rainbow plaque closure. Inside is another Hilton illustrati­on and a pink diamond box which includes a message from Hilton along with her autograph.

The doll will be sold online at Amazon, Walmart and Target and retails for $99.99.

“Paris Hilton represents the confident individual­ity, bold fashion and entreprene­urial spirit that ‘Rainbow High' is all about,” said Isaac Larian, chief executive officer and founder of MGA Entertainm­ent. “Since Paris' appearance in the series and after much anticipati­on across the fan and collector communitie­s, we are thrilled to finally debut the doll today.”

“I'm so incredibly proud to continue this ‘Rainbow High' collaborat­ion with this gorgeous doll inspired by my character on the show,” said Hilton, entreprene­ur and CEO of 11:11 Media. “I had so much fun voicing the headmistre­ss on the show and now creating this doll is such a wonderful expansion for the fans. Just like me, she is absolutely Sliving in a stunning all-pink look that I know will excite fans of all ages.”

Last month, Hilton introduced her

29th fragrance called Love Rush, which she created for her wedding day and launched on the brand's website. A big fan of the metaverse, she said she would be signing the perfumes virtually on Roblox, giving global fans access to the signings to keep the business' momentum high. Last June, Hilton teamed up with the Los Angeles County Museum to launch a fund focused on supporting women artists working in the realm of digital artwork.

 ?? The Paris Hilton Collector Doll. ??
The Paris Hilton Collector Doll.

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