WWD Digital Daily

Vintage Magic

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Anna Sui, who is a close friend of Marc Jacobs’, has reimagined the fairy wing from her spring 1997 collection as a limited-edition reissue for Heaven by Marc Jacobs.

Handcrafte­d in her New York City studio, these wings with beaded necklace incorporat­e Heaven branding and are meant to be wearable art. The pieces launch on marcjacobs.com on Friday and retail for $ 570.

Jacobs launched Heaven in September 2020, drawing upon the multifacet­ed impulses of the characters who have made up the Marc Jacobs universe in the past 30 years. Its muses span icons, cult heroes and disruptors. The first retail concept for Heaven by Marc Jacobs opened on Fairfax in Los Angeles in 2021 and carries a full assortment of clothing and lifestyle products. The brand is also

carried in Dover Street Market locations in New York, L. A. and London.

Heaven operates on a monthly drop schedule with special collaborat­ions.

For spring 2023, Heaven by Marc Jacobs created a special capsule collection in collaborat­ion with multiplati­num Grammy Award-winning brand, Deftones, and streetwear brand, Stray Rats. The campaign was shot in Los Angeles by Ari Versluis of Exactitude­s and features Deftones fans.

Archival photos and original graphics from the band, which rose to prominence in the late 1990s/ early 2000s and is popular with Gen Z, are used across an assortment of T- shirts, knits, denim and accessorie­s.

An exhibition dedicated to the band will run from Friday through April 4 in the Gallery Space at The Heaven Fairfax Store. Original artwork and album memorabili­a will be on display to the public.

The partnershi­p will also be celebrated in New York on Thursday.

 ?? ?? Anna Sui's fairy wing reissued for Heaven by Marc Jacobs.
Anna Sui's fairy wing reissued for Heaven by Marc Jacobs.

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