WWD Digital Daily

Asking Google Bard and ChatGPT to Define Fashion

● Google's conversati­onal AI-powered chatbot was released this week.

- BY ARTHUR ZACZKIEWIC­Z

Google released this week its muchantici­pated AI-powered conversati­onal chatbot Bard — joining Microsoft's Bing ChatGPT, YouChat, Jasper, OpenAI's ChatGPT and a host of others.

Google uses a language-based model to generate dialogue, which can be short and chatty. Or users can ask open-ended questions. The company still offers Google Socratic, a chatbot app made for kids. Bard is more powerful.

To test the platform, WWD joined the waitlist and asked Bard and OpenAI's ChatGPT the same question: “In a 300-word article, can you explain what makes fashion

apparel fashionabl­e?” Below are the first results from each platform. Each generated vastly different responses. Google came up with bulleted points and had more of a consumer tone, while ChatGPT generated a response that was more scholarly.

Google Bard

Fashion is a constantly evolving industry, and what is considered fashionabl­e can change from season to season, year to year and even day to day. There are many factors that contribute to what makes fashion apparel fashionabl­e, including:

Trends: Trends are often driven by celebritie­s, fashion designers and social media. When a certain style of clothing becomes popular, it can quickly spread to the masses.

Celebrity endorsemen­ts: When a celebrity wears a certain piece of clothing, it can often become an instant hit. This is especially true if the celebrity is seen as a fashion icon.

Social media: Social media platforms like Instagram and TikTok are a great way for people to stay up-to-date on the latest fashion trends. Users can follow their favorite celebritie­s and fashion bloggers to see what they are wearing, and they can also post their own photos of their outfits.

Fashion shows: Fashion shows are a great way for fashion designers to showcase their latest collection­s. These shows are often attended by celebritie­s, fashion editors and other industry insiders.

Fashion magazines: Fashion magazines are another great way to stay up-to-date on the latest fashion trends. These magazines often feature articles on the latest trends, as well as interviews with fashion designers and celebritie­s.

Ultimately, what makes fashion apparel fashionabl­e is a combinatio­n of all of these factors. When a certain style of clothing becomes popular, it is often because it is seen as trendy, stylish and unique.

ChatGPT

Fashion is a constantly evolving industry, with new styles and trends emerging every season. But what makes fashion apparel fashionabl­e? In essence, it is a combinatio­n of various factors, including design, materials, craftsmans­hip and cultural influences.

First and foremost, fashion apparel is fashionabl­e because of its design. Fashion designers are constantly pushing the boundaries of creativity, experiment­ing with new silhouette­s, patterns and color combinatio­ns. They take inspiratio­n from a wide range of sources, including art, history, music and pop culture to create unique and eye-catching garments. The design of fashion apparel is what sets it apart from ordinary clothing and makes it a statement of individual­ity and style.

Another important factor that makes fashion apparel fashionabl­e is the materials used to make it. Highqualit­y fabrics and materials such as silk, cashmere and leather not only feel luxurious but also add to the overall aesthetic of the garment. The texture, drape and weight of the material can affect how a garment looks and feels, making it more appealing to the eye.

Craftsmans­hip is also an essential aspect of fashion apparel. Attention to detail and quality workmanshi­p can elevate a piece from ordinary to extraordin­ary. Skilled artisans, from tailors to embroidere­rs, contribute to the creation of a garment, adding intricate embellishm­ents, finishing touches and unique features that make it special.

Finally, cultural influences play a crucial role in making fashion apparel fashionabl­e. Fashion is often a reflection of society, and designers draw inspiratio­n from the world around them. From streetwear to haute couture, fashion reflects the attitudes, beliefs and values of the time and place in which it is created.

In conclusion, fashion apparel is fashionabl­e because of its design, materials, craftsmans­hip and cultural influences. These factors work together to create garments that are not just functional but also aesthetica­lly pleasing, expressive and reflective of the times. Fashion apparel is more than just clothing; it is a form of art, a means of self-expression and a reflection of the world we live in.

 ?? ?? WWD asked Google Bard and ChatGPT the same question about fashion.
WWD asked Google Bard and ChatGPT the same question about fashion.

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