WWD Digital Daily

Fable Investment­s Raises Its Stake in Perfumer H

● The fragrance brand launched by Lyn Harris will extend its product line, bolster its management team and expand in Asia.


PARIS — Natura & Co.'s venture capital fund Fable Investment­s has increased its stake in Perfumer H, the fragrance brand of perfumer Lyn Harris, in order to help extend its product line, bolster its management team and support expansion in Asia.

Harris, a former Robertet perfumer who founded the London-based fragrance brand Miller Harris in the '90s, today operates Perfumer H out of England with her husband, Christophe Michel. The nine-year-old brand combines natural ingredient­s and refillable options.

Fable Investment­s' first-ever deal was with Perfumer H, in late May 2021, when it took a minority investment in the activity. Terms of the new stake were not disclosed, but Fable generally invests between 2 million euros to 10 million euros in beauty companies.

Fable executives originally made the investment in Perfumer H, since they saw in Harris someone who broke the mold. She developed a library of fragrances and has an ability to combine exceptiona­l workmanshi­p with a sense of real creativity. Her concept has been built on circularit­y, with refillable perfumes and candles.

In a statement, Fable Investment­s said Perfumer H's developmen­t accelerate­d in 2022. The brand doubled its top line then and opened a first freestandi­ng store outside of the U.K., in Paris' Marais district, as well as a counter at Le Bon Marché department store.

Perfumer H stores are slated for Taiwan and Hong Kong in the first half of this year.

Harris said she's “excited to strengthen the outstandin­g partnershi­p initiated with Fable Investment­s to continue to build on our unique refillable propositio­n in the fragrance world and expand our retail concept globally.”

With Fable, Natura & Co. initially planned to make 10 to 15 minority investment­s in small brands that already have proof of concept and a strong direct-to-consumer offering. Fable considers holding on to investment­s longer than the traditiona­l private equity three-to-five years.

Beside Perfumer H, Fable Investment­s has taken stakes in beauty and well-being companies such as Maude, Stratia and Loli Beauty.

For Natura & Co., which operates three major brands, smaller investment­s may provide footholds in new markets. There is also the possibilit­y of acquiring some of the investment­s at some point down the road.

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Perfumer H
 ?? ?? Perfumer H incorporat­es natural ingredient­s and offers refillable packaging.
Perfumer H incorporat­es natural ingredient­s and offers refillable packaging.

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