WWD Digital Daily

Bally, Rhuigi Villaseñor Part Ways


with a show in September 2022 in Milan — presenting a sensual and bold woman — followed by his sophomore show in February. He also added his own spin, celebratin­g the brand's storied curling boot by fusing unexpected Western details with traditiona­l mountainee­ring motifs.

“My experience at Bally has been an incredible honor,” Villaseñor said. “I wish the brand nothing but the best in all its future endeavors and look forward to enjoying its next creative chapter.”

Born in Manila, Villaseñor grew up in Southern California's San Fernando Valley and rose to become a fashion go-to for Kendrick Lamar and Jay-Z, founding his own brand Rhude in 2015.

In a previous interview, Girotto told WWD that he realized tapping Villaseñor was “a bold choice, but you can't win if you do what is expected of you. If you look at Bally's past, it has a history of innovation — social, industrial — and it's fascinatin­g. The industry needs risk-taking and bold choices, youth and creativity to elevate and bring energy to the brand.”

The plan was also for Villaseñor to help Bally further develop the U.S. market, an objective for 2023.

Bally is headquarte­red in Caslano, Switzerlan­d, and has 1,500 employees worldwide.

It has more than 320 stores worldwide and 500 multibrand points of sale spanning across 60 countries. Its e-commerce platform serves 61 countries.

Menswear accounts for 60 percent of revenues and Girotto is set on growing the womenswear category, originally Bally's core business.

Shoes account for 40 percent of sales, followed by accessorie­s, which represent 35 percent of the total. Ready-to-wear makes up the remaining share.

While declining to provide a sales figure, as per parent JAB Holding Company's policy, year-to-date sales rose 20 percent compared with 2022.

As reported, Academy Award-winning actor Adrien Brody is designing a series of capsule collection­s to be unveiled in January next year.

After an extensive refurbishm­ent, in

April Bally reopened its flagship in New York's Meatpackin­g District — the first to roll out the new design concept by Villaseñor, decorated with vintage furniture and soft colors and luxurious fabrics.

The Bally Foundation at Villa Heleneum opened in April, with a first exhibition titled “Un Lac Inconnu.”

In May, the Bally Peak Outlook

Foundation celebrates the 70th anniversar­y of the first successful summit of Mount Everest by Sir Edmund Hilary and Tenzing Norgay, who wore Bally reindeer boots on the trip. To commemorat­e the anniversar­y, Bally has created a dedicated capsule, where 100 percent of net proceeds benefit the foundation's mountain preservati­on efforts.

 ?? ?? Rhuigi Villaseñor
Rhuigi Villaseñor
 ?? ?? Bally, fall 2023
Bally, fall 2023

Newspapers in English

Newspapers from United States