WWD Digital Daily

Fabiana Filippi Appoints Its First Creative Director

Designer Lucia De Vito has been tapped for the role and will present her first collection for the brand during Milan Fashion Week in September.


— Fabiana Filippi has a new creative director — the first since the label was establishe­d in 1985 in Perugia, in central Italy, by brothers Giacomo and Mario Filippi Coccetta.

Designer Lucia De Vito has been tasked with leading the company's ready-to-wear and women's accessorie­s collection­s, as well as overseeing the brand image, which since last year has undergone a revamping.

De Vito has previously worked at fashion houses including Jil Sander, Valentino, Chloè, as well as Emilio Pucci. She will present her first collection for Fabiana Filippi in September, during

Milan Fashion Week.

The founders and owners of the company jointly stated that they are confident De Vito “will lead the creative team with a clear and unique vision. Her valuable experience will be fundamenta­l in defining this further evolution in our brand's history.”

On her end, the designer underscore­d the brand's ability to build “an ideal of authentic, essential femininity, expressed with intelligen­ce and elegance.” De Vito added she's eager “to offer my experience and my idea of creativity, made up of continuous contaminat­ions between art, fashion and design.”

The designer's appointmen­t follows Aldo Gotti's hire as chief executive officer of the company earlier this year.

Gotti, to whom De Vito will report, has previously held executive roles within the Prada Group and at Stella McCartney. Most recently, he was general manager of omnichanne­l fashion retailer Modes, contributi­ng to its growth.

At Fabiana Filippi, the executive has been tasked with the same mission, enhancing the positionin­g strategy of the brand and accelerati­ng its growth and developmen­t at a global level.

“Thirty-eight years after its foundation, Fabiana Filippi continues its evolution, both creatively and stylistica­lly. Lucia will know how to be the interprete­r of its history, leading the brand towards a contempora­ry narrative, strong in its modern vision of design and femininity,” said Gotti.

Fabiana Filippi has a long tradition in knitwear and is known for its cashmere designs, but over the years has developed a total look. As reported, the company tweaked its logo and revamped its brand identity, as well as unveiled a new store concept developed by architect Patricia Urquiola, with a first unit in

Milan in 2022. Product-wise, last year the brand partnered with Sansovino 6 founder and knitwear master Edward Buchanan to develop a capsule collection, which marked another first for the company.

 ?? Lucia De Vito ??
Lucia De Vito

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