WWD Digital Daily

Nuuly Expands Plus Offerings With Eloquii

Nuuly and Eloquii are teaming up in a rental curation spanning sizes 14 to 32.


Nuuly, the rental service owned by Urbn, is seeking greater size inclusivit­y.

A new exclusive partnershi­p with plus-size e-tailer Eloquii seeks to enable a broader size range for rental customers. Carried in sizes 14 to 32, Eloquii drops on-trend styles that span occasion dresses, workplace separates and picnic-worthy summer looks. To start, the partnershi­p will carry 25 styles with more styles arriving each month.

Already, plus-size offerings abound at Nuuly with thousands of rentals in sizes up to 5X and 40W from brands like

Anthropolo­gie, Universal Standard and For Love & Lemons.

“Since Nuuly's inception, we've been committed to expanding fashion horizons for all women, offering hundreds of brands and styles for all occasions that our subscriber­s love to rent,” Sky Pollard, head of product at Nuuly, told WWD. “Eloquii has been a highly requested brand from our plus-size customers, so we're excited to add them to our assortment through this exclusive partnershi­p. Currently, garments in sizes 16 to 40 account for 15 to 20 percent of our assortment, and we're always looking to expand this with new brands and styles tailored specifical­ly to what our subscriber­s want and that prove durable for many wears.”

Last year, Eloquii partnered with designer Melissa Mercedes on a collection that spanned a swath of retro-inspired prints and punchy shades.

The Nuuly rental subscripti­on service boasts 150,000 subscriber­s (up 20 percent from 30,000 in 2021) with membership­s starting at $98 a month to access six styles. Renters have the option to purchase pieces at a discount using Nuuly Thrift, a resale program addition. More than 300 brands, from Good American to Selkie, are offered at Nuuly.

Julie Carnevale, chief executive officer and cofounder of Eloquii, said the Nuuly partnershi­p is a match for many reasons.

“Both Nuuly and Eloquii believe fashion doesn't stop at a size 12 and should be accessible to all sizes,” she said. “The partnershi­p also allows us to extend the life cycle of our product through Nuuly Rent's shared closet system, their in-house laundry and repairs and eventually through resale on Nuuly Thrift once pieces are retired from the rental rotation.”

 ?? ?? A style from the Nuuly x Eloquii collaborat­ion for the rental platform.
A style from the Nuuly x Eloquii collaborat­ion for the rental platform.
 ?? ?? A vibrant yellow belted dress from Eloquii.
A vibrant yellow belted dress from Eloquii.

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