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Market Moments

A snapshot of the industry's latest launches, collaborat­ions and up-and- coming designers.


Catching Up With Isabella Kron

Designer Isabella Kron cut her teeth across the fashion industry for 25 years, working for the likes of Giorgio Armani, Calvin Klein, Gucci (under the creative director of Tom Ford) and Tom Ford (again, under his own label). During those years Kron worked closely with the designers on their women's ready-to-wear and accessorie­s lines before relocating to Palm Beach and venturing out of her own, where she consulted with the likes of Narciso Rodriguez, Altuzarra, Ocleppo Hilfiger and more before starting her own namesake lifestyle label in 2017.

“My career started a few decades ago. I always love beautiful things and being surrounded by them. I was very blessed growing up in a family where there was a lot of creativity around me, so I started very early on to appreciate quality, even if it was a painting, sculpture, song, etc. I started at Giorgio Armani, where he was my mentor and I started learning about this business and appreciati­ng the artistry you can find, especially in Italy, where I currently develop my collection,” Kron told WWD.

Since launching her namesake label,

Kron has specialize­d in women's ready-towear and accessorie­s (including leather handbags, shoes and watches). Kron said she designs each style and the line, in general, with the idea of it being very edited, as to not overproduc­e or create excess.

“Simplicity, wearabilit­y, clean lines.

From my experience­s, my collection is very slow- motion, I make a silhouette, revisit it with a different fabric or design,” Kron said of her design ethos, as seen from various renditions of her signature smocked halter and ruched tank tops; luxe leather handbags; ballet flats, and splitfront pants. “I think slowing things down, as far as my collection is concerned, is always going to be my way of thinking.”

As Kron slowly releases new styles across ready-to-wear and accessorie­s, she's making sure each fits into her, and her customers', ideal wardrobe, at a sharp price- point. The founder and creative director also noted she's planning to focus on expanding brand awareness with pop- up shops and potential select wholesale distributi­on in the near future.

 ?? ?? A look from Isabella Kron.
A look from Isabella Kron.
 ?? ?? A handbag by Isabella Kron.
A handbag by Isabella Kron.

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