WWD Digital Daily

Sézane and Farm Rio Collaborat­e on Collection

● Featuring colorful and upbeat prints, the summer 2023 collaborat­ion launches Sunday.


Sézane, the apparel that began in

Paris in 2013, has teamed with Farm

Rio, the Brazilian fashion and lifestyle brand, on a collaborat­ion. The collection launches Sunday.

The collection will be comprised of 40 pieces codesigned by the two brands using eco-friendly materials. With an emphasis on prints, the line consists of playful dresses, rompers and matching separates. The tropical prints will also be found on a series of pieces from Sézane's menswear brand, Octobre Editions.

The collection launches on the heels of Sézane's limited-edition line with the New York brand Sea, which sold out in 24 hours.

The new collaborat­ion is part of a series of initiative­s Sézane, a Parisian B-Corp certified brand, is launching to celebrate its 10th anniversar­y, including opening several pop-ups globally and introducin­g a homeware collection.

“Katia [Barros, founder of Farm Rio] and I had an immediate connection when we met in Rio, and the collaborat­ion was born when we realized we shared the same passion for creative and timeless pieces in surprising color palettes and fun prints,” said Morgane Sézalory, founder of Sézane. “The collection has the perfect mix of both brands' aesthetic, featuring popular cuts from both in amazing new prints, like the Paris Ami Prio where tropical fruits meet croissants.”

She added that Sézane enjoys collaborat­ing with brands that share the same values, “so Farm Rio made complete sense, as we share the same inspiratio­n and important life values.”

The collection, which retails from $65 for a T-shirt or swimwear to $300 for a dress, will be available on sezane.com and farmrio.com and in select stores from both brands. The average retail price is $160. The collaborat­ion is for one season. Asked why they decided to collaborat­e, Barros told WWD, “Farm Rio and Sézane share a joy of living — called ‘borogodo' in Brazil and ‘je ne sais quoi' in French, but hold the same meaning. The two brands came together to bring two iconic cities to life through clothes, through both bold, colorful prints and unpretenti­ous elegance.”

Barros added that collaborat­ions allow them to create something totally new — “merging Farm Rio with another brand in order to create something unique and special. It is also an opportunit­y to try new products, categories, aesthetics and test new possibilit­ies for the brand.”

The collection was produced in Bulgaria, Poland, Portugal, Morocco, France and India.

In describing the design process, Barros said, “We wanted the perfect balance between both cities — a timeless style from France mixed with tropical prints from Brazil. We worked to collective­ly find shapes, prints and styles that would both fit best and look fabulous, and created the pieces you see in the final collection.”

Meanwhile, Sézane has been busy expanding its retail presence. The brand opened a year long pop-up at Brentwood County Mart in Los Angeles on May 19 and will be opening its next pop-up in Boston on June 9. At present it has 11 permanent stores throughout France, as well as in London, New York and San Francisco.

The brand's homeware collection, called Les Composante­s, was recently launched and includes cushions, quilts, tableware, vases, espresso cups, stationary, lamps and candles.

As reported, Farm Rio launched a

U.S. e-commerce site in 2019, followed by the opening of its first U.S. brickand-mortar store in Manhattan's SoHo. Summer pop-ups were next, as well as two additional stores in the Aventura

Mall in Miami and Venice in Los Angeles. Another unit on Melrose Avenue in

L.A. is scheduled to open in the second half of 2023, as well as shops-in-shop at Bloomingda­le's. The brand is also available at such stores as Neiman Marcus, Saks

Fifth Avenue and Nordstrom.

As noted, the brand took over Rinascente in Milan this spring, with similar outposts of different sizes in all the retailer's nine units across Italy, including two locations in Rome and those in Florence and Turin. This adds to the brand's expansion plans in London and Paris, where it aims to open its first flagship store by the end of the year.

 ?? ?? Sézane and Farm Rio have collaborat­ed on a collection.
Sézane and Farm Rio have collaborat­ed on a collection.

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