WWD Digital Daily

China Love


The aim for the Carings with George was to build a home away from home. The couple's portfolio also includes Annabel's, Harry's Bar and Mark's Club.

In September 2022, Annabel's unveiled an elaborate display to celebrate World Amazon Day in partnershi­p with The Lost Explorer Mezcal.

This has become an ongoing tradition at Annabel's, where each year the club unveils a new facade to highlight the importance of Amazon conservati­on efforts and how its rapid destructio­n is impacting the global ecosystem.

Swedish sneaker brand Axel Arigato has drumrolled its China expansion ambition with the new campaign "From Shanghai With Love."

Shot by the Shanghaiba­sed photograph­er

Rusty Nero, the campaign features members of the brand's local community living their lives while sporting new season items.

The campaign features Nick, Pierhei and their pet dog. The young couple, who are starting their family in downtown Shanghai, posed in front of a local grocery on Wulumuqi Road.

It also features Weilai and his mother Qin. They share a mutual love of life and fashion. Qin wore a black and white varsity jacket, while Weilai wore a pair of the brand's Area Lo sneakers for the shoot.

Yebi is the third member of the campaign, a voguing dancer with eye- popping fuchsia hair. He used the backdrop of Shanghai as his stage for the visuals as he stood on the Yan'an crossing downtown.

As the third installmen­t of Axel Arigato's city-focused campaign after London and Paris, "From Shanghai With Love" is "an opportunit­y for us to celebrate the people in this amazing city, and our commitment to expand our global community even further," according to Albin Johansson, chief executive officer at Axel Arigato.

He added that "as China becomes a key focus for Axel Arigato's continued expansion in 2023- 24, our community continues to be our main point of focus — as it has been in Paris, London and beyond."

The brand entered the Chinese market last summer with the opening of its online flagship on

Tmall. It's also stocked at wholesale partners such as Net-a-porter China, Assemble by Reel, Full Moon, Luxemporiu­m and Harvey Nichols Hong Kong. DFS in Hainan and Macau will begin to carry the brand from the fall 2023 season as well.

It's understood that Axel Arigato is exploring options to further expand in the Chinese market, such as entering direct physical retail or onboarding with more wholesale partners. The brand operates physical retail locations in London and Bicester, England; Paris; Stockholm; Copenhagen; Gothenburg, Sweden; Berlin; Munich, Hamburg, and Dubai.

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