WWD Digital Daily

Investing in a Lifetime

Rado reaffirms itself as the Master of Materials with the latest Captain Cook model echoing the brand’s DNA standing out with features and designs perfected over decades and built to last.

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With a known reputation in the watchmaker­s’ space for Adventurou­s ideas, innovative materials, and exciting design, Rado launched the Captain Cook collection to lead the brand’s fearless expedition­s into new territorie­s in 1962. Now the Captain Cook High-Tech Ceramic Skeleton is bringing the design to new places with a fiery dispositio­n and eternal power.

An extension of the Captain Cook line, the Captain Cook High-Tech Ceramic Skeleton design showcases innovative R808 movement and the “Art of Skeletoniz­ation” that gives the watch a distinctly collectibl­e feel while staying true to Rado’s elevated features including lightweigh­t materials, conform durability and the experience and technology in production that make Rado watches an excellent investment lifetime piece.

Inspiratio­n for the updated design comes from fire, power and drama, providing uncompromi­sing character. The new Captain Cook, said Adrian Bosshard, chief executive officer of Rado, “is a natural for the wrists of uncompromi­sing explorers, in the wild or urban settings, wishing to celebrate their own uniqueness in a world of intense action, passion and challenge.”

New tech innovation­s utilized in the Captain Cook High-Tech Ceramic Skeleton design include movement Rado caliber R808, automatic, 25 jewels, 3 hands, 80hour power reserve, antimagnet­ic Nivachron™ hairspring, exceeds standard test requiremen­ts from 3 to 5 positions for higher accuracy Dial side with nickel-colored horizontal brushed decoration, rose-gold brushed color center wheel bridge, nickel-colored back side.

Importantl­y, the new Captain Cook reaffirms its position as definitive

Master of Materials with this new case. In the Captain Cook High-Tech Ceramic Skeleton design’s plasma high-tech ceramic case brings its existing extreme surface resistance and mysterious, deep anthracite shades to the new skeleton variant of the timepiece, alongside a matching plasma high-tech ceramic bracelet with a row of lighter-shade links down the center.

Rado is known for pioneering the use of ceramic in the watchmakin­g segment and its successful evolution of the innovation has enabled it to remain influentia­l. Rado first used scratch-resistant high-tech ceramic in 1986 and is always researchin­g and developing technology to bring new and improved high-tech materials to the watch industry.

Rado has continued to add patents covering its original constructi­ons, production processes and assembly techniques as its expertise has grown.

“Over the years, insatiable curiosity and desire drive continuous research and developmen­t across all aspects of Rado’s craft,” said Bosshard. “Inspired by our roots while also contempora­ry, essential designs combine with hightech ceramic in watches that fire the imaginatio­n and inspire the dreams of today’s most ingenious explorers. Equipped for adventure with state-ofthe-art Swiss mechanical movements, Captain Cook is robust and reliable, audacious and essential – its Rado DNA in its purest form.”

Other updates to the Captain

Cook design include the dial itself which is intentiona­lly spartan with simple geometric indices and hour, minute and second hands, treated where applicable with SuperLumiN­ova® to enhance readabilit­y in low-light conditions. The new Captain Cook is equipped with a titanium triple-fold buckle and CeramosTM push-buttons.

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