WWD Digital Daily

New in Toronto

- — LISA LOCKWOOD

Ferragamo has swung open the doors of its newest boutique at 131 Bloor Street West in Toronto.

The company's 41st boutique in North America and the fourth in Canada will showcase Ferragamo's seasonal collection­s of women's and men's readyto-wear, footwear, leather goods, silk products, eyewear, watches and fragrances. There will also be some products exclusive to Bloor Street.

The space reflects a transition­al design consisting of special materials such as travertine, walnut, precious wallpapers, bouclé fabrics and a selection of elevated bronze, espresso and ivory silk hand tufted rugs.

It is a modern update to Ferragamo's existing retail concepts, with hints of creative director Maximilian Davis' aesthetic changes.

The street facade accents the natural light that comes inside the store from the large windows. The beige color of the storefront contrasts with the black

metal frames together with the illuminate­d brand logos.

Spread over 5,628 square feet, the store has opened with women's and men's pieces from Davis' fall 2023 collection, titled "Cinema," drawing inspiratio­n from midcentury Hollywood's timeless glamour. In addition, a selection of Canadian exclusives will be available at the Bloor Street location such as gold embossed mirror leather sandals, Hug bags in interestin­g colorways and the Frame bags with structural resin handles.

"It's been a goal of ours to bring a new audience into Ferragamo under the creative direction of Maximilian Davis, and Toronto is an important market to help us to do," said Daniella Vitale, chief executive officer of Ferragamo Americas. "Given its prestigiou­s reputation, Bloor Street made perfect sense for our fourth Canadian store — it has transforme­d into one of the world's top destinatio­ns for luxury retailers and Maximilian's collection­s will resonate with Toronto's discerning luxury clients."

 ?? ?? A view of Ferragamo's Toronto store.
A view of Ferragamo's Toronto store.

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