Annabel’s Amazon Club
Annabel's, the private members club in London, has unveiled its annual facade for World Amazon Day.
The installation will be seen throughout the month of September outside the club's famous location on Berkeley Square replicating plants, flowers and birds of the Amazon.
“This year, we celebrate four years of Annabel's for the Amazon and the Caring Family Foundation's work dedicated to the Amazon Rainforest. Though we have made good progress, I have seen first hand that there is much work that remains to be done. The Annabel's facade this year draws attention to our beautiful rainforest being engulfed by flames to depict the reality of what the Amazon is facing, it serves as a stark message that it is in great danger,” Patricia Caring, co- executive chairwoman of The Birley Clubs and cofounder of The Caring
Family Foundation, told WWD.
“Our mission this year is to continue planting trees, but our focus is to support the Indigenous communities who carry out the reforestation programs,” she added, reiterating that the need of the Indigenous people comes first.
The Caring Family Foundation will be working with the Brazilian foundation SOS Amazônia, as well as expanding their efforts to two more Indigenous and traditional communities.
To date the foundation has planted 1.75 million trees and is on track to hit 2 million seedlings by March 2024.
The members club will host its annual For the Amazon event on
Sept. 21 with a special performance by artist Seal and a set by Copenhagenbased house group, WhoMadeWho.
A special talk conducted by Sônia Guajajara and
Txai Suruí, members of the Indigenous community, will take place on Sept. 25.
“It gives me so much pride to be doing this work for my country Brazil, but even more so to be able to do this work for us all, for this generation and those that come after us,” Caring said.