On the Road
Tiffany & Co. is continuing its “Diamonds and
Wonders” event concept.
The jewelry brand hosted its latest high jewelry event concept Wednesday night in Mexico City, bringing together a host of celebrities to celebrate a selection of Tiffany's unique pieces.
The event was held at Mexico City's Campo Marte, an old military equestrian field, and brought together the likes of Jeff Goldblum, Diego Boneta, Alejandro
Fernández, Bárbara López, Juan Pablo Zurita and others. Goldblum and the Mildred Snitzer Orchestra performed during the event.
Tiffany displayed an array of diamond and gemstone pieces at the event that were inspired by the “magic of mother nature,” according to the jeweler. On display were pieces such as a cockatooinspired Bird on a Rock brooch designed by French jeweler Jean Schlumberger in 1965 and an emeraldcut aquamarine necklace from Tiffany's Blue Book Botanica 2022 collection.
This is Tiffany's latest “Diamonds and Wonders” event as part of the brand's high jewelry acceleration plan. Tiffany first launched the event concept last March in Park City, Utah, and later hosted similar events in Shanghai and Sydney.
“We basically took our blue boxes to the world,” Tiffany's chief executive officer Anthony Ledru told WWD in March about the jeweler's high jewelry acceleration plan. “In 2021 it was the first time Blue Book was international [ in more than a decade]; it went to Shanghai, which was a big success. This year it will be back to New York City [ at the company's renovated Fifth Avenue store] — and it will be a traveling collection. The world has changed and it's something we will continue to accelerate in the coming months.”