WWD Digital Daily

Apple and Hermès Launch New Watch Bands

The long-standing partners are branching out from leather in more eco-friendly materials including rubber and mesh, Apple revealed at its Wonderlust event.

- Apple and Hermès BY RHONDA RICHFORD

have renewed their long-standing partnershi­p for the new Apple Watch Series 9, unveiled Tuesday at the tech company's Wonderlust event.

Apple worked with the French luxury house on a more eco-friendly collection of bands in new materials, including mesh and rubber, and the first-ever knitted band for the brand. Apple said it will no longer use leather in any new Apple product, including watch bands.

The knitted band is the Bridon model, which is hand-braided and features a chevron pattern. The Kilim model is made of molded rubber, is waterproof and features a deployment buckle.

The collaborat­ion also introduces two new woven bands. The Toile H model is an interpreta­tion of the Hermès signature checked canvas. The Twill Jump is a solid shade with contrastin­g details, such as one colorway in Hermès' traditiona­l bright orange with khaki edging.

The new collection of Hermès bands “draws on the house's rich history in textiles and craftsmans­hip,” Apple said in a statement.

A new watch face, Hermès Radial, also launched, intended to couple up with the new band styles.

“The Apple and Hermès collaborat­ion is the meeting of two cultures united by common values: the quest for excellence and authentici­ty,” added Hermès, noting it is intended for customers to appreciate design, technology, materials and craftsmans­hip.

Apple also worked with Nike on lowerimpac­t bands. The Sport Band model contains 32 percent or more recycled synthetic rubber, includes colorful flakes made from band excess that creates a unique design for each one, while the Sport Loop model is made of 82 percent recycled yarn and is carbon neutral, said Apple.

Other design features of the watch include spec improvemen­ts like the new

models being able to handle Siri requests, and a double-tap feature that allows the wearer to use the index finger and thumb to answer a call.

Apple and Hermès first partnered in 2015, launching three designs in classic leather available in five colors, with the watches housed in Hermès signature orange boxes. Leathergoo­ds maker

Hermès will still offer its own leather designs compatible with Apple watches.

The announceme­nt put to rest speculatio­n swirling earlier this week among Apple enthusiast­s that the two brands had parted ways after Hermès removed all Apple Watch-related products from its website ahead of the conference at the brand's headquarte­rs in California.

The new Hermès bands will be available in stores beginning Sept. 22.

 ?? ?? Apple and Hermès single-turn Kilim bracelet with orange rubber folding clasp.
Apple and Hermès single-turn Kilim bracelet with orange rubber folding clasp.
 ?? ?? Apple and Hermès double-turn
Bridon bracelet in navy-colored mesh.
Apple and Hermès double-turn Bridon bracelet in navy-colored mesh.

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