WWD Digital Daily

It’s A Lock

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Tiffany & Co. has debuted a capsule collection inspired its house ambassador and K- pop star Rosé, called Tiffany Lock Rosé Edition.

The designs pay homage to the singer's name, and are offered in four styles with 18- karat rose gold and rare pink sapphires. One of the rarest colored gemstones found within the precious sapphire family, according to the American jeweler, pink sapphires were specially chosen as they symbolize love and power.

“Rosé is a true superstar whose music and creative purpose is anchored in the power of connection," said Alexandre Arnault, executive vice president, product and communicat­ion, Tiffany & Co. "Her Lock capsule collection reflects this spirit and embodies who she is as an artist."

Inspired by an archival padlock from 1883, Tiffany Lock pays homage to the jeweler's heritage, meant to be an ode to the unbreakabl­e bonds that connect us and the infinite power of love. Recognizab­le by its sleek silhouette­s, the capsule is offered in a classic Lock bracelet, pair of earrings and pendants offered in a small or medium.

“It is such an honor to inspire a capsule collection for Tiffany,” Rosé, who is a member of K- pop supergroup Blackpink said. “It's exciting to see the iconic Lock collection reimagined with such rare gemstones and I'm excited to share this fun project with my fans and also fans of the Lock collection.”

Tiffany Lock Rosé Edition debuts Thursday at the LVMH Moët Hennessy Louis Vuitton owned jeweler's new Omotesando store in Toyko. On Friday, the capsule collection will be available in China, South Korea and at The Landmark in New York City, and it will be offered to clients worldwide on Oct. 1.

— THOMAS WALLER

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