WWD Digital Daily

Gap Inc. Collaborat­es to Ease India’s Water Crisis

The Women + Water Collaborat­ive was launched by the Water Resilience Coalition and is composed of companies across different sectors.

- BY DAVID MOIN

Gap Inc. has joined a new initiative called the Women + Water Collaborat­ive to improve access to clean water and sanitation in India.

The collaborat­ive was launched by the Water Resilience Coalition, or WRC, which gathers chief executive officers around the world to address the global water crisis. WRC has set a goal to contribute water security across 100 priority basins for 3 billion people, and enable equitable access to water, sanitation and hygiene for more than 300 million people, by 2030.

Along with Gap Inc. and the WRC, other participan­ts in Women + Water are Cargill, the large U.S. food corporatio­n; GSK, a British multinatio­nal pharmaceut­ical and biotechnol­ogy company, and WaterAid, an internatio­nal non-government­al organizati­on focused on water, sanitation and hygiene

Women + Water will help relieve waterstres­sed communitie­s in India, beginning with the Krishna and Godavari basins.

“The Women + Water Collaborat­ive builds on Gap Inc.'s history of designing innovative programs with nonprofits and the public sector, then convening corporate partners to drive sustainabi­lity at scale,” said Dan Fibiger, head of global sustainabi­lity for Gap Inc., in a statement Tuesday. “By joining across food, fashion and biopharma, we can drive meaningful impact in communitie­s that fuel our global supply chains.”

The collaborat­ive builds on the success of the previous Gap partnershi­p with

U.S. Aid for Internatio­nal Developmen­t called the Women + Water Alliance, which empowered 2.4 million people to improve their access to water and sanitation in India between 2017 and 2023. The USAID/Gap Inc. alliance is one of 21 collective action projects in 15 basins underway across Asia, Africa, South America and North America as part of the WRC's 2030 goals.

The Women + Water initiative marks the first time that companies from different sectors spanning apparel, biopharma and agricultur­e have united with shared goals and governance to provide access to clean water and sanitation in the same communitie­s.

“The Women + Water Collaborat­ive will improve the availabili­ty and quality of water in priority river basins through water replenishm­ent and conservati­on using methods such as rainwater harvesting,” the collaborat­ive stated. “It will provide communitie­s with safe drinking water and climate-resilient sanitation and hygiene infrastruc­ture and services. Although women in rural India play a crucial role in water collection and use, their participat­ion in decision-making around water resources remains low. This program will leverage women's leadership to build water resilience, improve water security, and enable equitable access to water and sanitation for communitie­s at scale.”

Sanda Ojiambo, CEO and executive director of the United Nations Global Compact and co-chair of the WRC, said in a statement, “The companies involved in this initiative have joined an alliance that thrives on collaborat­ion and collective action. This cooperatio­n will play a key role in achieving the WRC's ambitious goals outlined in its 2030 strategy.”

The WRC is an initiative of the CEO Water Mandate, a partnershi­p between the U.N. Global Compact and the Pacific Institute.

“Water is essential for human health, as well as for the ongoing production of our medicines and vaccines,” said Claire Lund, vice president of sustainabi­lity at GSK, in her statement. “Yet climate change and nature loss are impacting water and health in locally specific ways — with some countries being more vulnerable. That's why we are focused on water as part of our commitment to contributi­ng to a nature positive world.”

“We know that reliable access to clean water and sanitation is essential for people and agricultur­e,” said Michelle Grogg, Cargill's vice president of corporate responsibi­lity. “At Cargill, we are focused on improving access to safe drinking water and sanitation, with the goal of reaching 500,000 people in priority communitie­s by 2030. Partnershi­p and collective action are a critical pathway to help us deliver on this ambition.”

WaterAid will launch the program in five Indian states and six priority districts, and indicated that it is “keen to bring on additional corporate partners to expand the reach.”

“Our impact is limited only by the number of corporate partners we are able to bring on,” said Kelly Parsons,

CEO of WaterAid America. “None of the sustainabl­e developmen­t goals will be achieved without global collaborat­ion and partnershi­p.”

 ?? ?? Collecting water in India.
Collecting water in India.

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