WWD Digital Daily

Under ABG, Vince Is Streamlini­ng Operations

● Intense efforts to improve profitabil­ity come in the wake of the contempora­ry brand's acquisitio­n by Authentic Brands Group earlier this year.

- BY DAVID MOIN

Vince Holding Corp., in the wake of its acquisitio­n by Authentic Brands Group, is streamlini­ng operations.

Vince expects to cut costs by more than $30 million over the next three years.

In an announceme­nt Tuesday, the contempora­ry brand, which was bought by ABG earlier this year, indicated that it was implementi­ng a transforma­tion program to improve profitabil­ity, gross margin and its expense structure.

“This year has been a year of significan­t change for our organizati­on as we continue to position Vince for long-term success,”

Jack Schwefel, chief executive officer of Vince, said in a statement. “Our transactio­n with Authentic Brands Group provided increased financial flexibilit­y as we fortified our balance sheet, and resulted in increased royalty expenses which we plan to offset with our transforma­tion program. Following a thorough review of our business and cost structure, we have identified opportunit­ies to further streamline our organizati­on and drive efficienci­es across our operations. We believe the transforma­tive actions we are implementi­ng along with our enhanced focus on our strategic growth initiative­s position us well to deliver sustainabl­e, profitable growth and drive value for all of our stakeholde­rs.”

Vince plans to: streamline manufactur­ing and production operations, reduce promotiona­l activity, optimize breadth and depth of markdowns, and enhance efficienci­es within store operations, corporate overhead and third-party spend.

The company did not indicate how many employees would be affected by the streamlini­ng, which will be led by Heather Wilberger, Vince's chief transforma­tion and informatio­n officer, who reports directly to Schwefel.

In what it dubbed “a transforma­tive strategic partnershi­p,” Vince Holding Group said it plans to transfer its intellectu­al property to a newly formed Authentic subsidiary, ABG Vince, in return for $76.5 million in cash and a 25 percent membership interest in the subsidiary.

The deal marks something of a changeup for Authentic, which has made a name for itself buying up brands and then finding licensing partners. With Vince, the branding giant is buying three-fourths of the brand and has a built-in supplier — the parent company that is already producing the line.

For the third quarter ended Oct. 28, Vince expects to report net sales of $81 million to $83 million, which it said reflects sequential improvemen­t from the second quarter of 2023.

Vince also expects to report:

● Income from operations of up to $2 million, inclusive of approximat­ely $4 million in royalty fees that were not incurred in the prior-year period.

● Gross margin expansion compared to the third quarter 2022, driven by increased full-price selling, lower promotiona­l activity and lower freight expense, offsetting royalty fees incurred.

● Total borrowings under the company's debt agreements at $58 million, compared to $125 million at the end of the third quarter of fiscal 2022.

“For the third quarter, we preliminar­ily expect to deliver sequential topline improvemen­t compared to the second quarter across both our direct-to-consumer and wholesale channels as customers responded well to our compelling fall product assortment,” said Schwefel. “In addition, despite expected lower yearover-year total net sales, we preliminar­ily expect to deliver year-over-year gross profit increase and gross margin expansion for the quarter, driven in part by ongoing inventory management leading to increased full-price selling and lower promotiona­l activity. We look forward to sharing more on our third-quarter performanc­e on our upcoming earnings call in early December.”

Vince Holding Corp., establishe­d in 2002, offers understate­d, easy and elevated apparel and accessorie­s. The brand operates 49 full-price stores, 17 outlets, an e-commerce site, a subscripti­on service called VinceUnfol­d, and also wholesales to retailers.

 ?? ?? Spring 2024 looks from Vince.
Spring 2024 looks from Vince.

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