Stepping Up Sold

Brooke Jaffe has been promoted to senior vice president of public affairs and strategy at Penske Media Corp., the parent company of WWD.

In the role, Jaffe will continue to help accelerate and grow new and existing business across PMC and its brands. Since she joined PMC in 2019, Jaffe has added responsibilities for Dick Clark Productions public relations, and served as part of the leadership team building LA3C, PMC’s Los Angelesfocused festival.

Jaffe will continue to drive internal and external communication strategies for PMC, including media communication, brand amplification, corporate messaging, information dissemination and issue management. Her work will also include engaging with and influencing public policy, including fostering relationships with outside organizations that align with PMC’s business and mission to be a force for good within communities.

“Brooke is such a vital and trusted partner to me and our entire senior leadership team,” said Jay Penske, chief executive officer, chairman and founder of Penske Media Corporation and CEO of

Dick Clark Productions. “She brings positivity, creativity, drive, strategic thinking and collaboration to every business at PMC. We are very thankful and proud to have Brooke on our team.”

Before Jaffe joined PMC, she spent more than a decade at Bloomingdale’s as women’s fashion director where she was responsible for determining business trends, discovering emerging talent and directing merchandise selection for the company nationwide.

Mouna Ayoub’s auction of the crème de la crème of her vast collection of Chanel haute couture was a hit.

Maurice Auction sold all 252 lots on Monday night at the Pavillon Gabriel in Paris, netting 1.5 million euros, with one evening coat — embroidered by Lesage to resemble the ornate Coromandel screens that founder Gabrielle Chanel so treasured — fetching 312,000 euros, according to a spokeswoman for the sale.

The star lot, the coat was estimated to fetch between 150,000 and 200,000 euros.

Ayoub said she wore it only once — to attend an opera at La Scala in Milan. It was from Chanel’s fall 1996 haute couture collection.

A black sheath dress draped with gold chains went for 75,400 euros, and a leather and gilt “boxing” belt from the fall 1991 collection for 16,900 euros.

Other lots on offer included dresses, suits, shoes, jewelry, belts and even a wig with an ankle- length ponytail that Shalom Harlow rocked on the runway, dated from 1990 to 2014.

International buyers snapped up 75 percent of the lots, according to Maurice Auction.

In an interview last week, Ayoub said she was parting ways with her beloved Chanels because they don’t fit her any more.

Also, “I really want to give the young generation that didn’t know Karl and didn’t have the chance to own any haute couture pieces by

Karl to own them and wear them and love them like I did,” she told WWD.

Ayoub took loving care of her exceptional Chanels, purchasing many of them for their sheer beauty and exceptional craftsmanship. All were stored in museum- caliber storage conditions.

She plans to donate part of the proceeds from the sale to Fondation des Femmes, an organization that champions women’s rights and freedom, while combating violence against them.

A well- known society figure and jet- setter originally hailing from Lebanon, Ayoub works in real estate, buying and selling properties in the

U. S. — and plowing the lion’s share of her gains into her bulging, gently used couture wardrobe.

She still possesses about 2,500 haute couture pieces — and more are on the way. She has orders in progress at Chanel, Schiaparelli, Fendi and Dior.

— MILES SOCHA