WWD Digital Daily

Business Strategy Presenting Fashion Pearl Perfumes

- — JENNIFER WEIL

Laurence Lapierre, a longtime Burberry executive, will join KCD as senior vice president, media relations, effective in January.

Lapierre is to oversee several of KCD’s main clients and help the European office develop new business across the media relations, digital and creative divisions. She is to work closely with Alexis Arnault, KCD Paris partner, and the senior managers of the various groups.

“Lapierre comes to KCD with extensive knowledge within the luxury sphere, an establishe­d industry network, a bold sense of leadership and a true passion for creativity and innovation,” KCD said in a statement.

A graduate of the

Institut Supérieur de Communicat­ion et

Publicité with a master’s degree in communicat­ions, specializi­ng in public relations, Lapierre will join the agency from Burberry, where she worked for 15 years, most recently as director of marketing

and communicat­ions for Europe.

Prior to that, she spent almost nine years at Chloé, where she handled global PR and

VIP strategy.

“Her marketing and digital experience and exceptiona­l industry insight are notable assets she will bring to our clients,” said Arnault. “Her excellent management and leadership skills will be key in developing our Paris team across the media relations, digital and creative groups and transmitti­ng the values that are dear to us at KCD.”

Founded in 1984, KCD works with brands that span from emerging to establishe­d, providing bespoke consulting and handling everything from media relations to creative, fashion services, digital, guest experience and VIP services.

KCD Paris clients include Balmain, Brunello Cucinelli, Diesel, Gucci, Isabel Marant, Mugler, Rabanne and Rick Owens.

— JOELLE DIDERICH

Music, television, fashion and action!

Maya Jama, the British television presenter famed for hosting the dating game show “Love Island” will host the 2023 Fashion Awards along with musician Kojey Radical. Meanwhile, former celebrity stylist Law Roach will host the red carpet coverage.

The event will take place on Dec. 4 at Royal Albert Hall in London.

“The two [Jama and Radical] are pioneers in their respective industries and represent fashion’s position at the intersecti­on of culture.

I look forward to seeing their dynamic energy on stage as we celebrate the many achievemen­ts of the fashion industry this year,” said Caroline Rush, chief executive officer of the BFC.

Grace Wales Bonner, Martine Rose, Maximilian Davis and Kim Jones are among the nominees for the night.

Makeup artist Charlotte Tilbury will receive the Special Recognitio­n Award and designer Valentino Garavani will receive the Outstandin­g Achievemen­t prize for his “groundbrea­king couture creations” and red carpet gowns.

The awards will have a definite British accent this season, with the majority of nominees born or based here, or drawn from the London Fashion Week calendar. They represent emerging and establishe­d talent, and most of them run independen­t labels.

In the past, many of these British- based designers had to compete with internatio­nal names working for the big European luxury groups.

Categories include

Model of the Year, British Menswear Designer, British Womenswear Designer, Designer of the Year, BFC Foundation Award, Isabella Blow Award for Fashion Creator, Outstandin­g Achievemen­t Award and Leader of Change.

— HIKMAT MOHAMMED

Lalique Group has signed a worldwide fragrance license with Japanese jeweler Mikimoto, famed for its pearl creations.

The license, which pertains to a collection of perfumes and crystal editions, will initially run through 2035, Lalique said in a statement released Tuesday.

The first crystal edition under the license is expected in 2025. The internatio­nal launch of the first luxury perfume created with Lalique Group is slated for spring 2026.

“The fragrances will be distribute­d and marketed through Lalique Group’s global network, leveraging Mikimoto’s renowned brand in Asia and other key markets including the Americas, Europe and the Middle East,” Lalique Group said.

Mikimoto was founded in 1893 by Kokichi Mikimoto, who developed the first cultured pearl. The brand has flagship boutiques in financial and luxury hubs around the globe, including Tokyo, New York, Paris, London, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Bangkok.

“Mikimoto and Lalique Group share a sense of excellence and craftsmans­hip making this partnershi­p and idea opportunit­y to further strengthen our perfume portfolio,” said Roger von der Weid, chief executive officer of Lalique Group.

“Both companies address a market in the high- end consumer goods sector, where perfumes are an important form of expression and also a natural fit with pearl jewelry,” said Yasuhiko Hashimoto, managing director of Mikimoto. “With Lalique Group as a premium manufactur­er, we can take our perfume offering to the next level.”

Lalique Group’s fragrance portfolio also includes Lalique parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès and Parfums Samouraï.

The group will soon launch scents for Superdry.

 ?? ?? Maya Jama, Law Roach and Kojey Radical.
Maya Jama, Law Roach and Kojey Radical.
 ?? ?? Laurence Lapierre
Laurence Lapierre

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