Gucci Turns The Page
Under new creative director Sabato De Sarno, Gucci had a lot to prove on his first awards season red carpet, namely if it could still seduce Hollywood with a simpler, sportier, younger aesthetic that couldn't be more different than predecessor Alessandro Michele's maximalist fashion fantasia. (And on the heels of Artémis, the investment company owned by Gucci parent company Kering, acquiring a majority stake in Hollywood talent agency CAA, too.)
The answer was “yes,” as one of the world's biggest box office and music stars, Taylor Swift, showed up in a fierce, serpentine-green sequined Gucci dress.
Styled by Elizabeth Saltzman, shooting star Julia Garner, a face of the brand, chose a chic Gucci floor-length allover sequin and strass embroidered dress with a plunging neckline and high waist. “He's just such a beautiful artist, but more importantly he's such a beautiful person inside,” she told WWD of De Sarno. “I've gotten to know him these last few months and I'm so thrilled to be working with him.”
Mark Ronson, who produced five songs for “Barbie,” and mixed the music for De Sarno's first women's Gucci runway show in September, also stopped by with his wife Grace Gummer to chat about his friend.
“He had such a great idea to remix this
Mina song ‘Ancora,' and now he picked this lovely ensemble for me and Grace loved this dress so we're double Gucci,” said Ronson, wearing a custom black tuxedo with round interlocking G buttons. “That was the first time I'd done music for a fashion show and I loved working with Sabato, so we're going to do more.”