New Ambassador

J. Lindeberg is kicking off the new year with a new brand ambassador.

The Swedish fashion label has tapped

27-year- old tennis player Christopher Eubanks as its latest brand ambassador. Eubanks will kick off the partnership at the upcoming Australian Open, where he will be wearing styles from J. Lindeberg’s PS24 tennis collection.

“The combination of style both on and off the court is probably the biggest thing that drew me to J. Lindeberg,” Eubanks said. “Seeing how much time and effort they put into both elements of style and fashion made me feel like this is a great fit. Then when I met the team and I saw how much passion everyone has for this partnership, I knew it was the right decision.”

Eubanks has made waves in the tennis world over the last few years, starting his career playing the sport at Georgia Tech, where he was a two-time All-American and was named the ACC Player of the Year twice.

“We are simply delighted to welcome Christopher Eubanks to our team, with his bold approach and dedication to the game and unique style of play, I can’t think of a better ambassador to represent the spirit of our brand,” said Hans- Christian Meyer, chief executive officer of J. Lindeberg. “We look forward to supporting him across sport and fashion in every way possible as he continues to take up more space in the world of tennis.”

The appointment continues J. Lindeberg’s heritage in the sports world and bridging it with fashion.

While the brand is primarily associated with golf in the U. S., J. Lindeberg has been growing its presence in tennis. Last August the label named Czech tennis player Markéta Vondroušová a brand ambassador.