WWD Digital Daily

Pierre- Louis Mascia to Launch Interiors, Homewares Line

The French menswear designer known for his rich prints will launch everything from wallpaper to tableware inspired by nature.

- BY RHONDA RICHFORD

PARIS — Pierre-Louis Mascia is ready to dress your home in his rich prints.

After 15 years at the helm of his own label, the French menswear designer is launching an interiors and homewares collection.

Mascia will celebrate the launch with an event Saturday at Paris' chic Maxim's restaurant, taking advantage of both

Men's Fashion Week and the design fair Maison & Objet, which are being held simultaneo­usly in Paris.

Mascia was already working on blankets and cushions that were incorporat­ed into his ready-to-wear collection­s before deciding to jump in fully with an expanded line.

It's been quietly brewing for a while, with Mascia taking time to perfect the items, as well as finding the right production partners.

“It's been two years now that we've really been working on prints to develop a whole universe around the brand, around the home,” he said, of the collection making its debut at Maison & Objet.

The collection features plenty of intricate florals on textiles and touches such as butterflie­s on the plates.

“The inspiratio­n for the prints comes from nature, which shapes our vision and our way of looking at the world. First of all, it's the geography where we live in — I grew up surrounded by nature, and the nature had prints. It was made up of color and rhythm, and as a result, that's what shaped my imaginatio­n and the coloration­s and so on,” he said.

All products are made in Italy. Mascia is working with longstandi­ng partner Achille Pinto, who has been on board since his first collection in 2008. They handle textiles and printing in Como, while ceramics and earthenwar­e for the table collection is produced by Nuevo Forme in Tuscany.

The interiors collection includes silk wallpaper and room dividing screens, as well as blankets and cushions. Homewares will include terracotta tableware and coordinati­ng tablecloth­s, stationery, notebooks and silk-covered drawing boards.

Luxe loungewear will also play a part in the interiors experience, with pajamas, bathrobes and slippers included.

The collection will be available from mid-April in Mascia's boutiques and online, as well as select retailers.

Mascia has long been known for his prints, and has a history of collaborat­ing on special items. He launched a capsule collection with Paris' fashion museum Palais Galliera, including silk pajamas,

velvet robes and twill scarves replicatin­g 18th-century patterns in 2021.

Mascia first launched his line in 2008 with a series of scarves, with the support of Achille Pinto, before expanding into apparel and accessorie­s. He will continue to work on his menswear line alongside the new interiors collection.

He has two boutiques in Italy and his line is carried in more than

400 retailers worldwide, including L'Eclaireur and Le Bon Marché in Paris, La Rinascente in Italy, Isetan in Tokyo, Joseph Tricot in London and Bergdorf Goodman in New York.

 ?? ?? A view of pieces from Pierre-Louis Mascia's interiors line.
A view of pieces from Pierre-Louis Mascia's interiors line.

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