Lifestyle Tech
Brookstone, the tech retailer and manufacturer owned by Bluestar Alliance, has brought San Francisco 49ers running back Christian McCaffrey on board to be the face of the brand over the next year. The three-time Pro Bowler and All- Pro athlete will be featured in digital, print, outof- home advertising and in- person events through the fall of 2025.
“At Brookstone, we believe in enhancing everyday experiences and ‘doing life better,'” said Ralph Gindi, chief operating officer of Bluestar Alliance. “Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility and a lifestyle that demands the best in wellness and technology.”
The relationship will focus on categories such as luggage and travel accessories, electronics, grooming, massage chairs and other products. “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life,” McCaffrey said. “With Brookstone, I can elevate my travel and day-to- day experiences in ways that also support my ability to perform on the field.”
McCaffrey, who is engaged to Olivia Culpo, an actress, model and Miss Universe 2012, also heads the Christian McCaffrey Foundation, which supports underserved youth, youth undergoing medical treatment, frontline medical workers, as well as offering suicide prevention for Army Veterans.
Brookstone x CMC endorsed products will be available at retailers nationwide as well on Brookstone's website.
Bluestar also owns Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino and other brands.—