Board Role Shifting Gears
already used it as marker of its retail spaces, used on the indoor walls of its own stores and delimiting areas within partners' addresses, along with brass lettering.
The Assouline red will make its debut in marketing campaigns but also through in- store activations such as roses wrapped in paper printed with the new Pantone card. Launching on Valentine's Day was also a way to allude to the brand's enduring love affair with culture.
And that won't be the last of it, as Assouline intends to grow from a publisher to a lifestyle brand.
A first step in that direction will be the launch of limited- edition objects. These will lean heavily toward library accessories, to stay within its territory — naturally.
And if deeming a 30-yearold company, particularly in publishing, as heritage sounds forward, Alexandre Assouline found it a fitting way to express that “our business is to celebrate heritage — of other brands, themes, interesting people,” he said. “We are showing that publishing is here to stay and we have a clear path for the 30 years ahead of us.”
— LILY TEMPLETON
Chief executive officer of Pandora Alexander Lacik has joined the board of directors of the Watch and Jewellery Initiative 2030.
"I am honored to join the Board of the Watch & Jewellery Initiative 2030. The industry has a pivotal role to play in addressing global sustainability challenges, and I am excited to bring our learnings from Pandora and collaborate with industry peers to drive change and innovation," Lacik said in a statement.
Founded in 2021 by Cartier and Kering,
WJI2030 is guided by the Ten Principles of the United Nations Global Compact and the 17 Sustainable Development Goals.
Today, it has more than 50 members that collaborate to achieve sustainable industry development in areas including climate, resource preservation, and inclusiveness.
"The WJI is a coalition formed to support the sector in addressing the question of sustainability through multi stakeholder cooperation, measurable actions and partnerships," said the executive director and secretary general of WJI2030, Iris Van der Veken. "Alexander Lacik's extensive experience and commitment to responsible business practices will contribute greatly to this objective. His support will
undoubtedly strengthen the industry-wide efforts to create positive change."
Before joining
Pandora, Lacik held leadership positions at global consumer goods companies Reckitt Benckiser and Procter & Gamble. He is a Swedish national and based in Copenhagen.
— THOMAS WALLER
The big luxury slowdown is witnessing the switching of lanes, specifically in how brands communicate their stories and products. It's no longer about sitting under the umbrella of a storied PR agency, but rather under a steady and firm hand.
In London alone, the city is brewing with new and creative approaches to PR.
Dominique Temple, a former beauty editor who made the jump into the world of public relations, is shifting gears once again with the launch of DT Consulting, a Londonbased consulting agency that specializes in beauty, lifestyle and luxury.
The agency will offer a collection of services from multichannel communications; special projects; influencer and key opinion leader strategy; retail and product storytelling to sustainable and charitable partnerships and initiatives.
In her portfolio, Temple will be working closely with Hailey Bieber's beauty brand Rhode's European and U. K. markets; celebrity facialist Melanie Grant, and personal shopping platform Luminaire's strategic proposals that help drive extremely important customers, otherwise known as EICs.
“All of the brands that
I'm starting with sit on the intersection of fashion, beauty, culture and creativity. I love the idea of community around a brand because it's intimate,” she said in an interview.
She was previously chief strategy officer at beauty communications consultancy agency Claire Goodwin Consultancy and prior to that, a beauty editor at The Daily Telegraph and Glamour magazine.
At CGC, she moved to New York City to kick- start the business' operations in the U. S., overseeing
Rose Inc., a biotech company founded by Rosie Huntington-Whiteley in partnership with Amyris and Stella by Stella McCartney.
“I've always dreamed of having my own business — I loved the idea of bigger brand building and the power of being on the brand side,” she explained, mentioning that her role as a former journalist has equipped her with the right tools to advise clients and to find the hook without dabbling in gray areas.
“Experience is such an important part of a brand's success and DNA. It's really about creating the right events and taking customers, influencers and journalists on a journey,” she added.
Temple pointed out that since coming out of lockdown, many brands that she's worked with are pivoting their strategies into super serving their customer and weaving a tight- knit community.
“Now in PR we work so much more holistically with the retail, marketing and branding teams of a brand to make sure we're strategically aligned to drive commercial value,” she added.
DT Consulting has been self-funded and is located in London's Sloane Street. — HIKMAT MOHAMMED