Inside BOSS’ Quiet Luxury Line
The German clothing brand continues to EXCEED EXPECTATIONS with its high-end
WHEN IT COMES to expertly crafted luxury attire, BOSS continues to rise above the rest. The product line tailors to Millennial male consumers with an active lifestyle and in need of an offering that exudes exclusivity and elegance for every occasion.
The high-end line is a luxurious expression of BOSS’ passion for quality and expert craftsmanship. Renowned globally for its heritage tailoring, BOSS redefines timeless luxury in a constantly changing world by creating timeless and elevated collections.
As the epitome of sophisticated Fairchild Studio: What is the
excellence for the discerning rationale behind the inclusion of a
dresser, BOSS continues to design luxury product range within BOSS?
with polished and well-rounded How does it distinguish itself and
pieces rich in heritage for the complement the existing product
modern man. BOSS will showcase offering at BOSS?
this commitment to creating exquisite pieces with sartorial elegance with its latest collection being shown at the Chicago Men’s Collective this season.
Ahead of the event, Marco Falcioni, senior vice president of creative direction at BOSS, spoke to Fairchild Studio about how its attire exceeds expectations within the luxury category and offers its consumer base a high-end wardrobe with a cohesive sartorial spirit throughout its varying styles.
Marco Falcioni: This luxury menswear range is the peak of the BOSS product offering. A luxurious expression of our passion for expert craftsmanship and exceptional quality of the fabrics.
The tactile experience is a fundamental part of the research for the high-end fabrics included in the range. We select only the best fabrics that our refined and discerning customers look for and appreciate. This top range doesn’t only consist of formal pieces. The same sartorial excellence, exceptional quality and craftsmanship characterize the sportswear styles too.
Fairchild Studio: How does the customer of this range differ from the customer of the rest of the BOSS product offering?
M.F.: This product range is the pinnacle of BOSS timeless wardrobe. Developed with the modern and discerning dresser in mind, these luxurious designs deliver a high-end, quality wardrobe designed to keep pace with an onthe-go lifestyle.
From the overall construction of each garment to the stylish linings, the trimmings, the subtle detailing, everything about the collection emanates excellence. Polished, wellrounded and crafted according to the highest standards, this high-end line provides distinctive attire for every possible social scenario.