WWD Digital Daily

To the Fore

- — LISA LOCKWOOD

Tommy Hilfiger, which is owned by PVH Corp., is collaborat­ing with DJ Khaled to reimagine the classic golf polo.

Building on a legacy of fusing fashion and sport, the duo worked together to combine Hilfiger's classic and cool American DNA with Khaled's creative vision, bringing a contempora­ry twist to golfing apparel.

The collection of polos for men, women and kids will be exclusivel­y available at wethebests­tore.com and the We the Best flagship in Miami starting Thursday.

"DJ Khaled's energy is unmatched; he's a creative force and we share a natural urge to disrupt the status quo," said Tommy Hilfiger. "Throughout my career, I've worked with icons like Lewis Hamilton and Rafael Nadal who provided the inspiratio­n to break convention­s as we created collection­s that blend fashion and sport. This collection continues that legacy as Khaled reinterpre­ted ' 90s colorblock­ing from his favorite archival pieces to rewrite the codes of golf."

The Tommy x We the Best polos are crafted of cotton piqué fabric and showcase archive- inspired patterns in the brand's signature red, white and blue, as well as varsity yellow and green. Details include contrast sleeves, the Tommy flag and We the Best logo. Mesh material is used so they are lightweigh­t, quick- drying and breathable. Prices range from $ 59.50 for kids to $ 99.30 for adults.

"Golf is a beautiful game and Tommy is an icon," said DJ Khaled, the DJ, record producer and record executive. "These polos will inspire me to be the best on the fairway, like Tommy inspires me to be the best in fashion. This collection was about rewriting the golfing mindset and we hit it right down the middle. I can't wait to go golfing in these."

All profits from the collaborat­ion will go to the We the Best Foundation, an organizati­on dedicated to enriching the lives of the next generation — from childhood to adulthood.

The foundation supports nonprofits and individual­s in underserve­d communitie­s in efforts that aid them toward becoming the best versions of themselves.

 ?? ?? DJ Khaled and Tommy Hilfiger
DJ Khaled and Tommy Hilfiger

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