WWD Digital Daily

Absolutely Fabulous

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Joanna Lumley, whose character Patsy Stone in “Absolutely Fabulous” loved nothing more than shopping and Champagne at Harvey Nichols, switched sides on Thursday, sweeping into Harrods for a cocktail to mark the opening of Burberry’s Knight Blue takeover.

Lumley attended alongside other great British actors, TV personalit­ies and celebritie­s, including

Olivia Colman, Mary

Berry, Naomi Campbell, Eleanor Tomlinson, Lennon Gallagher and Ed McVey, who plays the teenage Prince William in “The Crown.”

Guests were in a lightheart­ed mood, with Berry describing Burberry with the sort of adjectives she normally reserves for her toffee pear pudding or raspberry parfait.

“To me, Burberry is sheer luxury — it’s the very best,” said the doyenne of British cookery and star of the “The Great British Bake Off.” Berry also revealed that she’s working on a new BBC TV series, although she didn’t give any details.

The evening’s mood was certainly luxurious. Guests at the cocktail, which took place in Harrods’ newly refurbishe­d Harrods dining hall, grazed on Wagyu beef hors d’oeuvres, sushi and mini fish- and- chips, while wine, Champagne and cocktails flowed.

A giant ice sculpture in the shape of the Burberry knight dominated the room and there was a special performanc­e by Ezra

Collective, the British jazz quintet.

As part of the takeover, which runs until Feb. 29, Burberry has transforme­d multiple aspects of the store with a luxe camping theme in the brand’s signature blue hue.

For the next month Harrods’ “green men,” who stand at the entrances and greet customers, will be wearing Burberry’s new “knight blue” check introduced by designer Daniel Lee for spring 2024.

By night, the store’s Brompton Road facade will also turn blue following a years- long project to install thousands of LED lights. Going forward, the light installati­on will allow the store to turn any color it wants — and create different displays.

The Burberry takeover is the first major event in in Harrods’ 175th anniversar­y year.

It has also created dedicated pop- up shops, a 40- piece capsule collection exclusive to Harrods, and a camping corner offering British hiking accessorie­s, including a bespoke Burberry knight bottle opener; a limitededi­tion orienteeri­ng map of Knightsbri­dge; and Romney’s Kendal Mint

Cake, a popular confection among explorers and mountainee­rs.

— SAMANTHA CONTI

Pure Beauty

In keeping with her spring 2024 aim to exalt women’s essence and beauty, Genny’s creative director Sara Cavazza Facchini channeled candid femininity for the season’s ad campaign.

Lensed by Italian photograph­er Giampaolo Sgura, black and white and color imagery features model Anne Vyalitsyna in candid poses, with no- makeup makeup and beach-waved hair. Clad in the designer’s feminine concoction­s styled by

Alex White, including a narrow pantsuit coated in a shimmering but sophistica­ted liquid- looking silver finish and a white gown cut on the bias with a ruched top, she stands against a grayish backdrop lit with cinematic light.

After tapping into celebrity models and social media personalit­ies for recent campaigns, including Georgina Rodriguez and Sara Sampaio, Cavazza Facchini resorted to the experience­d Russian model, a fixture of the Swimsuit Issue of Sports Illustrate­d for 10 years. She follows in the footsteps of Karolina Kurkova, who appeared in the fall 2023 Genny ad campaign photograph­ed by Dario Cattelani.

As reported, last fall, Genny opened its first boutique Stateside with a 2,700- square-foot unit in Beverly Hills. The brand only operates two additional

stand- alone stores in Italy — one in Milan and one in Capri. Also last year, Cavazza Facchini marked her 10th anniversar­y at the creative helm of the company.

— MARTINO CARRERA

Appy About It

Dazed Media is rolling out a dedicated social networking applicatio­n tied to its membership offering, Dazed Club, which was first introduced in 2022.

First reported by WWD last May, the app, which launches on Monday, encourages users to share their creative work — be it films, imagery or links to their portfolios, to connect with collaborat­ors and seek new opportunit­ies.

Users can also explore and join groups, ask questions, and receive advice from industry experts. They can also access event listings and editorial content from Dazed.

Jefferson Hack, chief executive officer and cofounder of Dazed Media, the publisher of Dazed, AnOther and Nowness,

 ?? ?? Naomi Campbell and Burberry chief creative officer Daniel Lee pose with a Harrods doorman at the Burberry party at Harrods.
Naomi Campbell and Burberry chief creative officer Daniel Lee pose with a Harrods doorman at the Burberry party at Harrods.
 ?? ?? Joanna Lumley on her way into the cocktail party to celebrate Burberry's takeover of Harrods.
Joanna Lumley on her way into the cocktail party to celebrate Burberry's takeover of Harrods.
 ?? ?? The Genny spring 2024 ad campaign.
The Genny spring 2024 ad campaign.

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