WWD Digital Daily

Alpha- approved

Eight dermatolog­ist- approved products for the Gen Alpha skin care lover.

- BY NOOR LOBAD

The Sephora kids have arrived.

Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave of tweens have found their way to the skin care aisle — and it's safe to say many have mixed feelings about beauty's fresh-faced new entrants.

On one hand, says Louisiana-based dermatolog­ist Dr. Mamina Turegano, “it's great that preteens are interested in taking care of their skin and developing a routine, which can be a way for them to learn a form of self care.” On the other, she says, “extensive skin care use at an early age can cause problems; certain products and ingredient­s are not necessary — or even potentiall­y harmful — to the skin of a preteen.”

So how should this demographi­c approach building a skin care regimen?

First, ideally under the guidance of an adult-aged loved one. And second — “focus on your three basic steps — cleanser, moisturize­r and sunscreen,” says Dr. Suchismita Paul, founder of Balanced Skin Dermatolog­y and Aesthetics. “After that, additional steps should be based on your underlying problems.”

On the whole, products containing harsh exfoliatin­g acids, antioxidan­ts and most retinols are a no-go for this age group, Turegano says. Similarly, those that emphasize preventati­ve or antiaging benefits — even those that come in adorable, neon-orange packaging — also aren't suitable.

“We shouldn't be starting these tweens from m a place where they think that something is wrong with h their skin, or they're already internaliz­ing that something g needs to be ‘fixed,'” says Dr. Corey Hartman, founder and nd medical director of Skin Wellness Dermatolog­y.

Rather, a no-frills routine that targets the age e group's most common skin concerns — which Paul pinpoints points as hormonal acne and hydration — is Gen Alpha'ss best bet.

Here, eight tween-friendly options that fit the thhe criteria. $ 25 at sephora.com, us. laneige.com

While Dr. Hartman considers Laneige’s facial skin care assortment as suited to a Gen Z and older consumer, the brand’s murumuru seed butter- infused lip mask, he says, is a fit for tweens who want in on the K- beauty favorite.

 ?? ?? Laneige Cotton Candy Lip Sleeping Mask
Laneige Cotton Candy Lip Sleeping Mask

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