Crafts Night
“I just wanted to hang out with my friends and do something,” Jamie Mizrahi said of bringing together her crew — Nicole Richie, Jen Meyer and Kelly Sawyer — for a night of crafting.
With the help of Berry Stein of Art Life Practice, the women were invited to adorn Seven For All Mankind denim jackets and velvet ribbons with beads and faux pearls.
“We like doing activities together,” the Los Angelesbased celebrity stylist, who counts Adele and "The Bear" star Jeremy Allen White among her clients, went on. “And I think we all go to a lot of dinners where we sit and eat and talk, and it felt really fun to have an activity we could do, an art project.”
Hosted at San Vicente Bungalows on Thursday night in L. A., the evening was held to celebrate Mizrahi's partnership with the denim company; she was tapped to style its latest campaign: “Forever L. A., Forever Mankind.”
The imagery was on display at the party, shot by Sonia Szóstak and Jeremy Everett in Los Feliz off Sunset Boulevard, at Wright Ranch with a view of the Santa Monica Mountains and at Westward Beach in Malibu — an ode to the city and its vast, diverse landscapes (where Seven For All Mankind was launched in 2000, now owned by Delta Galil). It's a fitting backdrop for the Californian Western theme of the campaign and line, featuring the new Willow cut with an ultra-wide leg and Ryan jeans, a relaxed, straight fit.
Guests — which included Liat Baruch, Simone Harouche, Olivia Perez, Babs Burchfield, Lauren Kassan and Ryan Scott — sipped on Cameron Diaz's Avaline organic wines while enjoying a casual dinner.
“I have such a deep nostalgia for 7s,” Mizrahi said. “I remember my first pair of 7s.” She was working at boutique Scoop NYC at the time. “I was so excited to have a pair.”
Meeting Place
With Frieze kicking off this week, Los Angeles is seeing its first intersection of fashion and art this season as part of a project by The Frankie Shop.
The high- end concept store introduces “The Meeting Room,” an installation created in partnership with
Harry Nuriev of interior architecture and design firm Crosby Studios. It opened to the public on Saturday for a month at 8580 Sunset Boulevard.
“I really wanted to break away from the fashion calendar with this project,” Gaëlle Drevet, founder of The Frankie Shop, told WWD in an exclusive statement. “It was a deliberate choice for Harry and I to step out of our comfort zone and somehow this is the first collaboration for The Frankie Shop and I love that we decided to do this around interior design.
The theme is like the end of office, the installation is a nod to the moments before change, where old office items are stacked, waiting to be moved out, from piles of binders to outdated monitors, broken printers to water coolers.”
Her muse for the vision is Demi Moore, who appears in a new campaign shot by Collier Schorr: “The Frankie Shop Goes to Hollywood."
The pop- up invites visitors to roam through the space and browse
The Frankie Shop's latest collection. It includes leather pieces and exclusive items.
“I was inspired by the idea of a strong woman behind the industry,” offered Nuriev. “It intrigued me how office life has changed through time and what this after- office era looks like. I wanted to recreate this true and honest behind-thescenes environment in this art project with
The Frankie Shop. All objects are ironic ode to office life all thoughtfully located in the space as if they were awaiting a shipping company to come collect them.”
“The installation combines a dynamic combination of fashion and nostalgia, where the power suits of the past are infused with the modern attitude of The Frankie Shop,” notes the company.
It was in 2014 that The Frankie Shop opened doors in New York's Lower East Side, the same year Nuriev launched Crosby Studios. Like Drevet, the creative is based between New York and Paris. — R.C.
First Effort
Last May, Equipment quietly invited stylist, costume designer, entrepreneur and creative consultant Sofia Karvela to become its new creative director. The Sunrise Brands- owned label has this month unveiled its first collection, fall 2024, under her direction.
During a preview of the new assortment, Karvela ( who previously worked alongside Patricia Field for “Sex and the City” and “Younger" and was signed on with The Wall Group) told WWD she was attracted to the role due to the brand's rich heritage, citing its go-to signature shirts, as well as its 2016 collaboration with Kate Moss.
“What I came here to do was create more of a lifestyle and overall outfitting. This is my true first collection; every single piece that you see was designed, styled and shot by me,” she said, adding that her goal coming in was to work with what the brand is known for, and expand its head-to-toe offerings without creating trend- driven pieces. “Rather more classic and cozy wardrobing,” she said.
Across the fall collection, which balances a breadth of classics with modern twists, Karvela pointed out key styles including chic, soft and structured tailoring ( a great threepiece houndstooth wool and viscose suit); a variety of knitwear ( semi- sheer turtlenecks; cropped jackets; a great chunky long cardigan, or stellar polo minidress with builtin shoulder pads); soft utility and denim layers; lamb leather bombers; day-to- night dresses, and more. Overall, easy and chic wardrobing — at a contemporary price point.
In addition, Karvela updated its signature shirting with new
‘ 70s- inspired serpent prints while evolving silhouettes into oversize versions in
100 percent pima cotton, or girlier, fluid V- neck cuts in 100 percent silk.
Beyond rtw, Karvela also created a new Equipment brand logo, which features two mirrored Es. Upon designing the new logo, the creative director expressed the importance of it being not only clean, edgy, memorable and luxe, but also one that can be utilized across accessories for styling purposes, as seen via the collection's logoed belt.
“The growth of creating the wardrobing effect,” Karvela said was the main goal of the year ahead.
“My knowledge about what the market wants, what's missing and what's needed is what I wanted to create, because I feel like what Equipment has and is, again, not trenddriven, more needed- driven. Being that I'm a personal stylist and having worked with many contemporary brands, I understand what women want, what women need and what women will invest in. How I can kind of cover that more classic, missing piece that feels luxury but is not costing luxury. Again, creating the go-to moments for that woman that keeps coming back just for our shirts, now we can dress her head to toe. I feel like it's simple. It's to the point. Our prints are something that will forever be a thing, and I want to be able to give it to her sprinkled, but the main piece here is the wardrobing effect.”
Equipment continues to sell direct-to- consumer and with retail partners — both of which were cited as key areas of growth for the year ahead. — EMILY MERCER
Saks Exclusive
A bit of India is coming to the new Saks Fifth Avenue flagship in Beverly Hills.
The luxury department store, which recently moved a half a block away to the old Barneys New York building on Wilshire Boulevard, will launch an exclusive, limitededition partnership with Sabyasachi, a luxury fashion house from India.
Sabyasachi offers a rich collection of clothing by Indian designer Sabyasachi Mukherjee, who launched his line in India in 1999 and pioneered the use of highend luxury Indian textiles fashioned into modern looks.
The presentation, available March 5 to 16, will showcase a red carpet capsule collection called Cinématique, curated specifically for the Saks partnership. It includes couture, women's and men's ready-to-wear, accessories and jewelry, including a selection of one- of- a- kind high jewelry pieces. The collection is inspired by Bollywood, the private clubs of Kolkata and the Nizam of Hyderabad.
The Indian designer said Los Angeles, where art, entertainment and culture collide, is “ideal for championing the best and finest of Indian craftsmanship to the world.”
Elaborate visual installations of the brand will be set up around the five- story structure.
Sabyasachi will also be taking over three styling suites from March 8 to
10 on the fifth floor of the store where the Indian designer will host private appointments with clients.
“Sabyasachi Mukherjee is a visionary who has mesmerized the world with his unique and exquisite designs,” noted Roopal Patel, senior vice president, fashion director, Saks
Fifth Avenue. “It is an honor to celebrate Indian craftsmanship, quality and heritage in partnership with Sabyasachi.”
Sabyasachi, which has stores in India and Dubai and a flagship with 31 chandeliers in New York City, has collaborated with several major international brands including Christian Louboutin, H& M and Morgenthal Frederics.
The designer was relatively unknown in the U. S. until Fern Mallis brought him to New York for fashion week in 2006. Mukherjee said he couldn't land distribution in a single U. S. store until then. Now, he is famous in India and around the world.