Beauty Goes Wide

The latest retail expansions in beauty.

Australian sun care brand Naked Sundays has made its U. S. retail launch, landing at more than 900 Target doors with its hero glow mist and mineral priming lotion as well as two new Target- exclusive products. The 2021- founded brand purports to have grown 800 percent in the U. S. in 2023, propelled by TikTok virality.

Charlotte Palermino’s Dieux is taking on brick- and- mortar retail. The direct- to- consumer darling, best known for its silicone gel eye masks, will enter 714 Sephora locations on March 13 following its online debut at the retailer last month.

Good Molecules is now available nationwide at Target. Seven of the Gen- Z skin care brand’s bestselling products, including its tranexamic acid Discoloration Correcting Serum and Yerba Mate Wake Up Eye Gel have launched at the retailer.

Self- tanning brand Dolce Glow — which received an investment from Miley Cyrus in 2023 — has entered an estimated 273 Ulta Beauty doors. Founded by celebrity tanning artist Isabel Vita, the brand offers tanning mists, mousses and lotions, and also sells at Nordstrom.

Maesa- backed Hairitage, which debuted in 2020 at Walmart, has added CVS Pharmacy, Kroger and supermarket chain HEB to its retail roster, entering a cumulative 6,000plus new doors. Founded by YouTuber Mindy McKnight, the brand’s assortment features a range of hair and body care offerings.

New York- based plastic surgeon Dr. Lara Devgan’s eponymous skin care range is launching online at Nordstrom U. S. this month, and will land at Mecca Beauty in Australia this spring. The line’s existing retailers include Violet Grey, Net- a- porter and Moda Operandi.