WWD Digital Daily

Ambassador Era

- — R. R. — DENNI HU

learned from working with directors Olivia Wilde on “Booksmart” and Natalie Krinsky on “The Broken Hearts Gallery,” and codirected “Theater Camp” with Nick Lieberman last year. Now she's ready for her first solo project.

“You learn tips and tricks and then you create your own toolbox. I feel lucky that I get to keep acting so I get to steal more from other directors. But if it gets made, that's the dream,” she said of stepping behind the camera.

The actress doesn't have any plans to go into fashion, but knows what women want: pockets. In a feat of tailoring, her Valentino minidress came complete with them. “I mean, what more could you want? I literally gasped when I found out it had pockets. Like, a scary gasp. But now in every photo I have to make sure to fully show that I have hands.”

Givenchy, the LVMH Moët Hennessy Louis Vuittonown­ed French fashion brand, recently announced the appointmen­t of Chinese actress Li Bingbing as brand ambassador for the Chinese market.

Li joins the Givenchy family as its third China spokespers­on and is the first to be chosen after brand creative director Matthew Williams parted ways with the company last December.

Last May, Chinese actress and singer Esther Yu was named brand ambassador in China.

Gen Z celebritie­s Fan Chengcheng and Nana Ouyang were appointed China brand ambassador­s two years ago, however, Ouyang's partnershi­p with the brand ended last year.

"Givenchy has a long history and always been very charming in my impression. I am delighted to be joining the Givenchy family and look forward to more collaborat­ions with the brand in the future," Li said following the appointmen­t.

Li, the 51-year- old actress, gained global recognitio­n for her roles in the the Hollywood historical drama "Snow Flower and the Secret Fan", as well as the American Chinese thriller "The Meg," which also starred Jason Statham.

In recent years, Li shifted her focus from acting to environmen­tal causes. Li is an ambassador for WWF Earth Hour, a Goodwill ambassador of the United Nations Environmen­t Programme and the Shanghai World Expo Charity ambassador.

Li has more than 42 million fans on Weibo, the popular Chinese social media platform. Before being named China brand ambassador, Li also made a cameo in Givenchy's Year of the Dragon Lunar New Year campaign earlier this year.

Li has previously worked with Gucci first as a China ambassador, then a global ambassador during the label's Frida Giannini era.

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Li Bingbing

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