Pomellato Backs Prevention of Violence Against Women
“a system of laws that protect women. Gender-related violence is a crime and it must be punished by law, without dragging on for years.”
Becoming social sentinels means “raising red flags to avoid a behavior that is no longer acceptable. We must educate and prevent, not shut our eyes in front of things that generate verbal, economic and group violence.
The foundations are respect and understanding and another objective is to educate men to become social sentinels, too.”
“Men aren't born wanting to commit violence against women,”
Fonda says in the video of the campaign. “Proving your masculinity has nothing to do with violence,” concurs Paltrinieri. Despite this, Hale notes that “one-in-three women experience some form of violence, and children who grow up with violence are more likely to become violent.”
Belli, who joined the Milan-based jeweler in 2015, launched the Pomellato for Women platform two years later with an inclusive, inspirational and diverse group of women from various disciplines, ages and arts to inspire and promote women's empowerment, inclusion and gender equality and raise awareness on the problem of violence against women.
Belli was the first to develop the tagline “Pomellato, caring for women since 1967,” the date the Milan-based jewelry company was founded.
Once again, Pomellato is supporting different associations such as CADMI, a domestic violence center in Milan and the Kering Foundation's Los Angelesbased partner FreeFrom, an organization helping to provide the groundwork for long-term financial security for survivors of domestic violence.
Pomellato will also contribute to Wahab's Hothur Foundation, helping the differently abled and underprivileged with initiatives for education, infrastructure, medicine and counseling.