WWD Digital Daily

Gucci’s Latest Ambassador

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After naming Thai actor, model and singer Gulf, whose real name is

Kanawut Traipipatt­anapong, a brand ambassador, Gucci on Thursday will reveal that figure skater Yuzuru Hanyu has also been tapped for the role.

Hanyu, who started his skating career at the age of 4, won two gold medals at two consecutiv­e Olympic Games, Sochi in 2014 and Pyeongchan­g in 2018, for men's single figure skating. Also in 2022 he was the youngest recipient of the People's Honor Award bestowed by Japan's prime minister recognizin­g widely respected individual­s whose accomplish­ments have inspired society.

After turning profession­al in July 2022, and continuing to pursue his own figure skating career, he has also organized ice shows and supported the recovery from the great East Japan earthquake in his hometown of Sendai.

"I am truly delighted to become part of the Gucci community, which nurtures bonds with creators around the world beyond the realm of fashion," said Hanyu in a statement. "Throughout its long history, Gucci has devoted passion to craftsmans­hip and demonstrat­ed exceptiona­l creativity and is fascinatin­g many fans in Japan as well. I am eager to continue discoverin­g the allure of Gucci in the times ahead."

The men's roster of ambassador­s at Gucci also includes Italian tennis player Jannik Sinner, actor and singer Xiao Zhan, British soccer player Jack Grealish, American-born and South Korea-based rapper and entreprene­ur Jay Park, Japanese actor Jun Shison, Paul Mescal, Bad Bunny and A$AP Rocky.

— ANDREA ONATE

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