WWD Digital Daily

Paraiso Miami Beach Sets Agenda For Next Edition May 30 to June 2

● Paraiso features a four-day program of swimwear and resortwear fashion shows and special events.


Paraiso Miami Swim Week,

the swimwear and resortwear event, will hold its 20th anniversar­y edition from May 30 to June 2.

The event, which takes place at the

Collins Park Tent, will feature resort 2025 collection­s. The main runway venue will host a four-day program of fashion shows featuring 25 establishe­d and emerging swimwear brands. Among the brands participat­ing are Acadia, Andrea Iyamah, Sinesia Karol, Shan, Riot Swim, Chloe Rose, PQ Swim, Seafolly, Kulani Kinis, Neena Swim, Sigal, Axil Swim, Luli Fama and Nike Swim. Swimwear, resortwear, activewear and lingerie are spotlighte­d.

The fifth annual Instituto Maragoni Upcycle Challenge features collective student shows and will highlight sustainabl­e practices, from upcycling to eco-friendly processes. The looks on the runway will feature art-inspired pieces created with Sharpie Creative Markers.

Last year, Paraiso Miami Swim Week garnered a media reach of 12.4 billion impression­s.

This year Paraiso expects more than 30,000 attendees and more than 7,500 global buyers. With over 60 countries represente­d, the annual economic impact on the city is expected to be between $50 million and $75 million.

“Paraiso Miami Swim Week holds the same significan­ce in the world of swimwear fashion as Art Basel does in contempora­ry art. Over the past two decades, the event has not only expanded its scope, but has also increased its visibility,” said Natalija Dedic Stojanovic, creative director and cofounder.

Summer Fashion Summit, a conference owned by Paraiso Miami Swim Week and dedicated to exploring the latest trends and ideas shaping the swimwear market, sustainabi­lity, marketing and manufactur­ing, will take place June 1 and June 2 at the Miami Beach Convention Center. Participan­ts include Hilldun, Seafolly, WGNS and Trendalyti­cs, among others. Paraiso has partnered with SwimShow, a trade event which has been in business for more than 40 years and features new and establishe­d designers. Paraiso Miami Swim Week also ties in with the Miami Design District, where brands host store parties.

There's also a partnershi­p between Goodwool, an Italian company known for bespoke protective car shells for vintage and luxury automobile­s and Walt Grace Vintage, a gallery for investment- grade automobile­s and guitars. Goodwool's Sensitive swimwear fabric car covers, combined with luxury swimwear brand Sinesia Karol and the photograph­y of Frederic Pinet, will be exhibited in front of the Paraiso Collins Park Tent.

In addition to Miami Design District, this year's off-site locations include W South Beach, Soho House, The Miami Beach Edition, 1111 Lincoln Road,

The Standard Spa, Miami Beach, The Plymouth, Sophia Design District, Esme and AIR, among others.

Paraiso's official partners include Murphy, Lacroix, CoverGirl, Sally Hansen and New York Makeup Academy.

As reported last week, Miami Swim Week The Shows will be held May 29 to June 2 primarily at the SLS South Beach Hotel.

 ?? ?? Some looks from Seafolly from last year's Paraiso show.
Some looks from Seafolly from last year's Paraiso show.

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