WWD Digital Daily

Kate Spade New York Is Bringing Back the Baguette Bag

The fashion brand is teaming up with Urban Outfitters to reissue the nostalgic style in new patterns.


Kate Spade New York is dipping into its archives for its latest collaborat­ion.

The fashion brand is joining forces with Urban Outfitters to reissue its popular baguette bag style from 1993, debuting the style in three new patterns on Wednesday.

“We were thrilled when Urban

Outfitters approached us with interest in reissuing one of Kate Spade New York's most iconic bags from the ‘90s,” said Charlotte Warshaw, vice president of Americas wholesale, global licensing and collaborat­ions at Kate Spade New York. We have been brand fans of Urban Outfitters for years and loved collaborat­ing with them on this limited-edition capsule.”

Kate Spade New York and Urban Outfitters worked together on choosing the three prints from the brand's archives and modernizin­g them for today's shopper.

The prints stick true to the Kate Spade

New York design ethos and include a blackand-white polka dot print, a rainbow stripe print and an all-black look.

“Together, we hand-selected prints utilizing our brand codes — stripes and dots — from our archive, in addition to a neutral colorway, offering a range of options to meet all our customer's needs,” Warshaw continued. “This capsule delivers a fresh update to a Kate Spade New York classic that could only have been possible in collaborat­ion with Urban Outfitters.”

To celebrate the collaborat­ion, Urban Outfitters is hosting an immersive art exhibition curated by artist and creative director Anna Ling of Maruchi House called “Stitch in Time” that showcases artists' work that reflects the Kate Spade New York design ethos. Artists participat­ing in the exhibition include Cristina Wright, Claire Duport, Isabella Cura, Jennifer Laflamme, Jackie Stanley and Isobel Mehta.

“We're thrilled to partner with Kate Spade New York on this launch, because we know our customer is so inspired by vintage and ‘90s fashions,” said Dana Wuycheck, accessorie­s buyer at Urban Outfitters. “We see them searching for it on our site, and the Urban Outfitters x Kate Spade baguettes will be the perfect complement for their summer looks.

Urban has always been a destinatio­n that blends discovery and nostalgia for a younger customer, so we're delighted to be able to share a bit of the iconic Kate Spade brand history with a new generation.”

The Urban Outfitters x Kate Spade New York collection will be available at select Urban Outfitters locations and on the retailer's website. Styles are priced at $198.

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Kate Spade New York's '90s-style baguette bag.
Here and right: Kate Spade New York's '90s-style baguette bag.

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