FINE PRINT

ImageSails com­bines high-end art­work, graphic de­signs and pho­tog­ra­phy with proper sail­cloth.

Yachting - - CURRENTS - by kim kavin

Danie lg oh stand got the idea in Gu­atemala. A doc­u­men­tary pho­tog­ra­pher, he’d been shoot­ing im­ages in what he calls a lit­tle town on the side of a vol­cano. To give back to the com­mu­nity, he strung up a 30-foot pro­jec­tion screen and put on a show. ¶ It was a windy night, and the screen bil­lowed. The San Fran­cisco na­tive thought of boats. ¶ “The im­ages took on this spir­i­tual light,” he says. “It had a life of its own. And I thought that would be an amaz­ing artis­tic ac­com­plish­ment, if you could do this on sails.” ¶ In 2011, ImageSails was born. To­day, the com­pany prints high-res­o­lu­tion raster pho­to­graphic art. It’s com­posed of in­di­vid­ual pix­els of color for a sur­pris­ing level of im­age sharp­ness. ¶ Own­ers can send in their own pho­tos or graphic de­signs, or ImageSails will cre­ate im­agery. The com­pany also will ne­go­ti­ate with artists

world­wide for the right to use their art­work. ImageSails then prints on sails for ev­ery­thing from Wind­surfers to 350-foot sloops. An owner can have a whole fleet with sails show­ing an artist’s col­lec­tion. ¶ “Th­ese boats that I see in St. Barths that are a bil­lion dol­lars are still fly­ing sails that are re­ally lim­ited,” Goh­stand says. “The art­work is essen­tially a sin­gle-color logo, maybe it’s a big blue sea­horse, re­ally lim­ited. And they’re typ­i­cally vinyl stick-ons, which are heavy and detri­men­tal to the sail. I could feel how th­ese two worlds needed to meld, sail­ing and art.” ¶ Yacht own­ers, he knows, grav­i­tate to­ward the ex­clu­siv­ity of per­son­al­ized de­signs, but to Goh­stand, the thrill is the can­vas. Sails are far, far big­ger than his 30-foot screen from Gu­atemala. ¶ “We have this in­cred­i­ble scale for pro­por­tion,” he says. “The things that we can cre­ate are go­ing to be unimag­in­able.”

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