Fash­ion de­signer Kristin Frazer weaves her Tor­tola roots into her tropics-in­spired cre­ations.

Yachting - - DEPARTMENTS - by kristin baird rat­tini

Fash­ion de­signer Kristin Frazer calls Tor­tola home and draws in­spi­ra­tion from her is­land. She also of­fers vis­it­ing cruis­ers tourist tips.

Tor­tola-based fash­ion de­signer Kristin Frazer has seen her vi­brant prints go global, thanks to her Trèfle swimwear and re­sort wear catch­ing the eye of such A-list pa­trons as Bey­oncé, and to Ot­ter­box sell­ing her tropics-in­spired smart­phone case. But she re­mains firmly an­chored in her na­tive Tor­tola. “I drive the scenic route around the West End and take in all the colors: the flow­ers, the wa­ter, the hori­zon,” she says. “They all make it onto my mood board for my de­signs. The beau­ti­ful scenery and close com­mu­nity of my home in­spire all my work.” ¶ Frazer learned sewing and fash­ion at the el­bow of her grand­mother, a re­tail pi­o­neer who opened Clover’s in Road Town in 1962. Frazer sold her first fash­ion pieces (ban­danas) there at age 14. The de­signer now man­ages the fam­ily store, which, of course, car­ries her Trèfle line, as do sev­eral high-end re­tail­ers through­out the British Vir­gin Is­lands, in­clud­ing Taino Bou­tique & Gifts in Tor­tola Pier Park and Arawak on Vir­gin Gorda.

Why did you choose Trèfle as your la­bel name? I wanted my com­pany name to tie into my roots but also to stand out, not only in the BVI but in­ter­na­tion­ally. Trèfle is the French word for clover, which was my grand­mother’s name. Ev­ery­thing she taught me about, not only sewing but fel­low­ship and giv­ing back, stays with me to this day. How have you in­cor­po­rated your Tor­tola roots into your re­cent de­signs? For my new Zion col­lec­tion, which cel­e­brates Trèfle’s 10th an­niver­sary, I de­signed a bracelet that con­tains sand from Ap­ple Bay in the West End, where I grew up and which set the tone for where my life is to­day. What do you hope vis­i­tors will take away from to­day’s post-Irma Tor­tola? I hope that ev­ery­one sees our re­siliency in our ef­forts to bounce back is­land­wide, and that they will love our is­lands just as much if not more when they depart.

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