NAEMM Turns 15! Con­grats!

The Na­tional As­so­ci­a­tion of Elec­tronic Mass Me­dia of Uzbek­istan, es­tab­lished 15 years ago, plays a ma­jor role in the devel­op­ment and pro­mo­tion of non-state elec­tronic me­dia in our coun­try.

Uzbekistan Today (English) - - FRONT PAGE - Erkin Zainiyev

Its mem­bers to­day are more than 100 non-state tele­vi­sion and ra­dio sta­tions. From the first years of its ex­is­tence, NAEMM ef­fec­tively solves the prob­lems of the ac­tive par­tic­i­pa­tion of as­so­ci­a­tion mem­bers in suc­cess­fully pro­mot­ing re­forms and mod­ern­iz­ing the coun­try, build­ing a strong civil so­ci­ety, and de­vel­op­ing a civ­i­lized, com­pet­i­tive and dy­namic me­dia mar­ket in the coun­try.

The As­so­ci­a­tion ac­tively pro­vides ma­te­rial, tech­ni­cal and le­gal sup­port to non-state tele­vi­sion and ra­dio broad­cast­ers of Uzbek­istan.

The body has forged longterm con­tacts with in­ter­na­tional part­ners for their par­tic­i­pa­tion in me­dia projects, ed­u­ca­tional pro­grams, and as­sis­tance in or­ga­niz­ing train­ing sem­i­nars for jour­nal­ists. Au­thor­i­ta­tive for­eign ex­perts are at­tracted to im­prove the pro­fes­sional level of do­mes­tic jour­nal­ists and im­prove the qual­ity of me­dia con­tent pro­duced.

One of the main ob­jec­tives of the as­so­ci­a­tion is to en­sure the eco­nomic in­de­pen­dence of its mem­bers to en­hance the dy­nam­ics of the in­di­ca­tors of the me­dia sphere. Tak­ing an ac­tive part in the pro­cesses of re­form­ing the do­mes­tic me­dia, she at the same time car­ries out var­i­ous ac­tiv­i­ties aimed at in­creas­ing the so­cial ac­tiv­ity of civil so­ci­ety in­sti­tu­tions. In par­tic­u­lar, it is note­wor­thy that rep­re­sen­ta­tives of non-state elec­tronic me­dia are ac­tively in­volved in the devel­op­ment of all reg­u­la­tory and leg­isla­tive doc­u­ments re­lat­ing to the ac­tiv­i­ties of the me­dia.

The work done by the as­so­ci­a­tion for 15 years is sim­ply im­pos­si­ble to de­scribe, there is not enough space - it is so vo­lu­mi­nous, nu­mer­ous joint projects with na­tional and for­eign part­ners have been im­ple­mented, in­ter­est­ing events have been held that have caused a great res­o­nance of the do­mes­tic and in­ter­na­tional com­mu­nity.

Fruit­ful cre­ative con­tacts are there with world-fa­mous for­eign me­dia com­pa­nies and jour­nal­ists to fa­mil­iar­ize them­selves with the his­tor­i­cal iden­tity and modern ap­pear­ance of the coun­try, and co­op­er­a­tion was es­tab­lished in the field of man­u­fac­tur­ing and ex­chang­ing high-qual­ity me­dia con­tent.

In re­cent years, NAEMM has been a part­ner of for­eign film crews on mak­ing films about Uzbek­istan. Thus, in col­lab­o­ra­tion with the Rus­sian film com­pany “Master­skaya”, the doc­u­men­tary “Uzbek­istan. Pearl of the Sands”, which re­flected the dis­tinc­tive life of the repub­lic, its rich cul­ture and tra­di­tions. The pic­ture re­ceived a pos­i­tive re­sponse and won the hearts of view­ers in many CIS coun­tries. And this year, the TV chan­nel Rus­sia-Cul­ture, in col­lab­o­ra­tion with the NAEMM, has be­gun shoot­ing a four-part doc­u­men­tary film “Uzbek­istan. Leg­ends of love”. And there are a lot of such facts.

The pop­u­lar­ity of non-state elec­tronic me­dia is grow­ing in the repub­lic, the tele­vi­sion and ra­dio in­dus­try is boom­ing, which has cre­ated the con­di­tions for the plu­ral­ism of opin­ions of var­i­ous sec­tors of so­ci­ety. The process of cap­i­tal­iza­tion of com­pa­nies, in­creas­ing in­vestor in­ter­est in the elec­tronic me­dia, the growth of the broad­cast ad­ver­tis­ing mar­ket, the in­tro­duc­tion of dig­i­tal tech­nolo­gies have in­creased the num­ber of non-state TV and ra­dio chan­nels. A new stage in the devel­op­ment of non-state me­dia, gen­er­at­ing na­tional in­ter­ests, as well as tak­ing an ac­tive part in demo­cratic pro­cesses and meet­ing in­ter­na­tional stan­dards has be­gun. And this is a huge merit of NAEMM!

A very im­por­tant suc­cess fac­tor is the de­gree of pro­fes­sion­al­ism of jour­nal­ists. The suc­cess of elec­tronic me­dia is de­ter­mined by the qual­ity of broad­cast pro­grams, the size of the au­di­ence and the ef­fec­tive­ness of the use of in­no­va­tive me­dia tech­nolo­gies. This re­quires con­tin­u­ous im­prove­ment of the pro­fes­sional skills of tele­vi­sion and ra­dio broad­cast­ing work­ers.

Over the years, the Na­tional As­so­ci­a­tion of Elec­tronic Mass Me­dia has or­ga­nized hun­dreds of train­ing work­shops, mas­ter classes and round ta­bles, in which thou­sands and thou­sands of elec­tronic me­dia em­ploy­ees, mostly young ones, have in­creased their pro­fes­sional skills.

“In all re­gions of the coun­try, youth tele­vi­sion stu­dios have been op­er­at­ing for sev­eral years, where pur­pose­ful novice jour­nal­ists try their “pen”, try­ing to be im­par­tial in search of truth. 98% of young jour­nal­ists of non-state elec­tronic me­dia were born and grew up in the years of in­de­pen­dence, their av­er­age age is 20 years,” says NAEMM Board Chair­man, Hon­ored Jour­nal­ist of Uzbek­istan Fir­davs Ab­dukha­likov. “They are free from the blin­ders im­posed by ag­i­ta­tion of the past, and to­day they demon­strate a pa­tri­otic up­surge and in­volve­ment in civic en­gage­ment, in­ter­net ac­tivism and in­tel­lec­tual max­i­mal­ism. And this can­not af­fect the con­tent they pro­duce. In the me­dia pro­duc­tion of young jour­nal­ists there is a free spirit of the new gen­er­a­tion. Their re­ports, broad­casts, so­cial videos sur­prise not only the older gen­er­a­tion of the na­tional press, but also for­eign ex­perts. This is a cre­ative for­mat, an op­ti­mistic view of the prob­lems of to­day, the im­par­tial­ity of in­for­ma­tion.”

On projects im­ple­mented by the As­so­ci­a­tion, one can also talk end­lessly. We men­tion only one of the last. Unique, un­par­al­leled in the world, which has no equal in breadth of cov­er­age is «The Cul­tural Her­itage of Uzbek­istan in World Col­lec­tions». It pro­vides for the col­lec­tion, study, and pub­li­ca­tion of ob­jects of ma­te­rial and artis­tic cul­ture, orig­i­nat­ing from the ter­ri­tory of Uzbek­istan, but for cer­tain rea­sons ex­ported to other coun­tries. This is a bridge among cul­tures, this is a path to di­a­logue among coun­tries and peo­ples, this is a gi­ant col­lec­tion of mon­u­ments, this is a dream that is com­ing true to­day!

An in­ter­na­tional con­fer­ence, “Non-State Me­dia of Uzbek­istan: Vec­tors of Devel­op­ment and Chal­lenges of the Fu­ture”, ded­i­cated to the 15th an­niver­sary of the NAEMM, took place re­cently in Tashkent. Mem­bers of the Sen­ate and the Leg­isla­tive Cham­ber of the Oliy Ma­jlis, lead­ers and rep­re­sen­ta­tives of state and pub­lic or­ga­ni­za­tions, the diplo­matic corps and in­ter­na­tional or­ga­ni­za­tions ac­cred­ited in the coun­try at­tended the fo­rum.

Par­tic­i­pants dis­cussed such is­sues as Me­dia Ac­tiv­ity in Par­ent­ing, Devel­op­ment of In­de­pen­dent Jour­nal­ism: Ex­pe­ri­ence of Uzbek­istan and In­ter­na­tional Prac­tice, Har­mo­niza­tion in En­sur­ing the In­ter­ests of the Me­dia, Gov­ern­ment and Civil So­ci­ety, Ba­sics of In­ter­na­tional Me­dia Stan­dards: Ex­pe­ri­ence of Ger­many, Co­op­er­a­tion of the NAEMM and the Union of Youth of Uzbek­istan and oth­ers.

In ad­di­tion, the tra­di­tional me­dia fes­ti­val “Waves of a Free Coun­try” was or­ga­nized un­der the slo­gan “The Fu­ture Starts To­day”. The best cre­ative and tech­ni­cal work­ers of non-state tele­vi­sion and ra­dio broad­cast­ers who have made a wor­thy con­tri­bu­tion to the devel­op­ment of na­tional jour­nal­ism, in the nom­i­na­tions “For in­no­va­tive ap­proach”, “Fam­ily val­ues are al­ways in trend”, “Youth in the cen­ter” and oth­ers were awarded.

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