NAEMM Turns 15! Congrats!
The National Association of Electronic Mass Media of Uzbekistan, established 15 years ago, plays a major role in the development and promotion of non-state electronic media in our country.
Its members today are more than 100 non-state television and radio stations. From the first years of its existence, NAEMM effectively solves the problems of the active participation of association members in successfully promoting reforms and modernizing the country, building a strong civil society, and developing a civilized, competitive and dynamic media market in the country.
The Association actively provides material, technical and legal support to non-state television and radio broadcasters of Uzbekistan.
The body has forged longterm contacts with international partners for their participation in media projects, educational programs, and assistance in organizing training seminars for journalists. Authoritative foreign experts are attracted to improve the professional level of domestic journalists and improve the quality of media content produced.
One of the main objectives of the association is to ensure the economic independence of its members to enhance the dynamics of the indicators of the media sphere. Taking an active part in the processes of reforming the domestic media, she at the same time carries out various activities aimed at increasing the social activity of civil society institutions. In particular, it is noteworthy that representatives of non-state electronic media are actively involved in the development of all regulatory and legislative documents relating to the activities of the media.
The work done by the association for 15 years is simply impossible to describe, there is not enough space - it is so voluminous, numerous joint projects with national and foreign partners have been implemented, interesting events have been held that have caused a great resonance of the domestic and international community.
Fruitful creative contacts are there with world-famous foreign media companies and journalists to familiarize themselves with the historical identity and modern appearance of the country, and cooperation was established in the field of manufacturing and exchanging high-quality media content.
In recent years, NAEMM has been a partner of foreign film crews on making films about Uzbekistan. Thus, in collaboration with the Russian film company “Masterskaya”, the documentary “Uzbekistan. Pearl of the Sands”, which reflected the distinctive life of the republic, its rich culture and traditions. The picture received a positive response and won the hearts of viewers in many CIS countries. And this year, the TV channel Russia-Culture, in collaboration with the NAEMM, has begun shooting a four-part documentary film “Uzbekistan. Legends of love”. And there are a lot of such facts.
The popularity of non-state electronic media is growing in the republic, the television and radio industry is booming, which has created the conditions for the pluralism of opinions of various sectors of society. The process of capitalization of companies, increasing investor interest in the electronic media, the growth of the broadcast advertising market, the introduction of digital technologies have increased the number of non-state TV and radio channels. A new stage in the development of non-state media, generating national interests, as well as taking an active part in democratic processes and meeting international standards has begun. And this is a huge merit of NAEMM!
A very important success factor is the degree of professionalism of journalists. The success of electronic media is determined by the quality of broadcast programs, the size of the audience and the effectiveness of the use of innovative media technologies. This requires continuous improvement of the professional skills of television and radio broadcasting workers.
Over the years, the National Association of Electronic Mass Media has organized hundreds of training workshops, master classes and round tables, in which thousands and thousands of electronic media employees, mostly young ones, have increased their professional skills.
“In all regions of the country, youth television studios have been operating for several years, where purposeful novice journalists try their “pen”, trying to be impartial in search of truth. 98% of young journalists of non-state electronic media were born and grew up in the years of independence, their average age is 20 years,” says NAEMM Board Chairman, Honored Journalist of Uzbekistan Firdavs Abdukhalikov. “They are free from the blinders imposed by agitation of the past, and today they demonstrate a patriotic upsurge and involvement in civic engagement, internet activism and intellectual maximalism. And this cannot affect the content they produce. In the media production of young journalists there is a free spirit of the new generation. Their reports, broadcasts, social videos surprise not only the older generation of the national press, but also foreign experts. This is a creative format, an optimistic view of the problems of today, the impartiality of information.”
On projects implemented by the Association, one can also talk endlessly. We mention only one of the last. Unique, unparalleled in the world, which has no equal in breadth of coverage is «The Cultural Heritage of Uzbekistan in World Collections». It provides for the collection, study, and publication of objects of material and artistic culture, originating from the territory of Uzbekistan, but for certain reasons exported to other countries. This is a bridge among cultures, this is a path to dialogue among countries and peoples, this is a giant collection of monuments, this is a dream that is coming true today!
An international conference, “Non-State Media of Uzbekistan: Vectors of Development and Challenges of the Future”, dedicated to the 15th anniversary of the NAEMM, took place recently in Tashkent. Members of the Senate and the Legislative Chamber of the Oliy Majlis, leaders and representatives of state and public organizations, the diplomatic corps and international organizations accredited in the country attended the forum.
Participants discussed such issues as Media Activity in Parenting, Development of Independent Journalism: Experience of Uzbekistan and International Practice, Harmonization in Ensuring the Interests of the Media, Government and Civil Society, Basics of International Media Standards: Experience of Germany, Cooperation of the NAEMM and the Union of Youth of Uzbekistan and others.
In addition, the traditional media festival “Waves of a Free Country” was organized under the slogan “The Future Starts Today”. The best creative and technical workers of non-state television and radio broadcasters who have made a worthy contribution to the development of national journalism, in the nominations “For innovative approach”, “Family values are always in trend”, “Youth in the center” and others were awarded.