In­ter­na­tional Brands En­hance Pres­ence in the Uzbek Mar­ket

In the com­ing years, the well­known fast food in­ter­na­tional chain, KFC, plans to open at least 25 restau­rants through­out Uzbek­istan.

Uzbekistan Today (English) - - EVENTS AND FACTS -

Uzbek­istan will be­come an im­por­tant des­ti­na­tion for KFC ex­pan­sion in the re­gion. Ac­cord­ing to the de­vel­op­ment strat­egy, by 2020 the net­work in­tends to ex­pand to 1 thou­sand restau­rants in Rus­sia and the CIS, where cur­rently the brand is rep­re­sented in 8 coun­tries: Be­larus, Azer­bai­jan, Ar­me­nia, Kaza­khstan, Kyr­gyzs­tan, Ukraine, Ge­or­gia, and from September 2018, in Uzbek­istan

“For the past few years, Uzbek­istan has demon­strated steady growth in the econ­omy and for­eign in­vest­ments, has ac­tively at­tracted in­ter­na­tional brands, cre­at­ing fa­vor­able con­di­tions for do­ing busi­ness. Economists are in­creas­ingly re­fer­ring to Uzbek­istan as the fu­ture de­vel­op­ment en­gine for the whole of Cen­tral Asia, and we are mak­ing big plans to ex­pand our net­work in the coun­try. In ad­di­tion to Tashkent, we plan to go to Sa­markand, Bukhara, the cities of Ferghana Val­ley and other re­gions, while main­tain­ing the fo­cus on pro­vid­ing ex­cel­lent taste and qual­ity of dishes, as well as im­pec­ca­ble ser­vice for our guests,” said Di­rec­tor Gen­eral in Rus­sia and the CIS Raisa Polyakova.

KFC pri­or­i­ties in Uzbek­istan in­clude the de­vel­op­ment of var­i­ous restau­rant for­mats, in­clud­ing Drive (serv­ing mo­torists) and Fu­sion (restau­rants with ticket of­fices and self-ser­vice kiosks), cre­at­ing more than 2,000 jobs, de­vel­op­ing lo­cal prod­uct sup­pli­ers and en­hanc­ing co­op­er­a­tion with them.

As in other coun­tries, KFC will fo­cus in Uzbek­istan on the mass con­sumer, while main­tain­ing the avail­abil­ity of high-qual­ity and tasty dishes for peo­ple with dif­fer­ent in­come lev­els.

“Ac­cord­ing to the ex­pe­ri­ence of the first dis­cov­er­ies, we see that KFC en­joys great love among the peo­ple of Uzbek­istan: we saw a real stir in the first days, but even now, af­ter a few months, the flow of guests re­mains steadily high. Uzbek­istan is fa­mous for its culi­nary tra­di­tions, and KFC is proud of its his­tory and care­fully keeps the cor­po­rate recipe of Colonel San­ders with 11 herbs and spices,” said Kayum Haidarov, Di­rec­tor Gen­eral of In­ter­na­tional Food Chain, which is a fran­chise part­ner of KFC net­work in Uzbek­istan.

KFC in­tends to ac­tively co­op­er­ate with lo­cal pro­duc­ers in the pur­chase of chicken meat and other prod­ucts for restau­rants, which will have fa­vor­able ef­fect on the re­gion’s econ­omy and sup­port the fur­ther de­vel­op­ment of lo­cal busi­ness. So far, at the ini­tial stage, most of the prod­ucts are im­ported from other CIS coun­tries to en­sure high-qual­ity and smooth op­er­a­tion of restau­rants.

The tran­si­tion to lo­cal sup­pli­ers has al­ready be­gun and will be re­al­ized grad­u­ally, in com­pli­ance with the high qual­ity and food safety stan­dards adopted by the com­pany.

All KFC restau­rants in Uzbek­istan will use only ha­lal prod­ucts, in­clud­ing chicken, French fries, sauces and other in­gre­di­ents. KFC has a lot of ex­pe­ri­ence in this mat­ter, as the ear­lier ha­lal menu was in­tro­duced in restau­rants in Kaza­khstan, Kyr­gyzs­tan and Azer­bai­jan. At the same time, all restau­rants will tra­di­tion­ally present a wide range of dishes from burgers and bas­kets to snacks and desserts, from dif­fer­ent price cat­e­gories.

The ar­rival of such a large in­ter­na­tional brand as KFC in Uzbek­istan means not only the cre­ation of new jobs, ad­di­tional tax pay­ments to the lo­cal bud­get, but also, in gen­eral, con­fir­ma­tion of the in­vest­ment at­trac­tive­ness of the coun­try.

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