International Brands Enhance Presence in the Uzbek Market
In the coming years, the wellknown fast food international chain, KFC, plans to open at least 25 restaurants throughout Uzbekistan.
Uzbekistan will become an important destination for KFC expansion in the region. According to the development strategy, by 2020 the network intends to expand to 1 thousand restaurants in Russia and the CIS, where currently the brand is represented in 8 countries: Belarus, Azerbaijan, Armenia, Kazakhstan, Kyrgyzstan, Ukraine, Georgia, and from September 2018, in Uzbekistan
“For the past few years, Uzbekistan has demonstrated steady growth in the economy and foreign investments, has actively attracted international brands, creating favorable conditions for doing business. Economists are increasingly referring to Uzbekistan as the future development engine for the whole of Central Asia, and we are making big plans to expand our network in the country. In addition to Tashkent, we plan to go to Samarkand, Bukhara, the cities of Ferghana Valley and other regions, while maintaining the focus on providing excellent taste and quality of dishes, as well as impeccable service for our guests,” said Director General in Russia and the CIS Raisa Polyakova.
KFC priorities in Uzbekistan include the development of various restaurant formats, including Drive (serving motorists) and Fusion (restaurants with ticket offices and self-service kiosks), creating more than 2,000 jobs, developing local product suppliers and enhancing cooperation with them.
As in other countries, KFC will focus in Uzbekistan on the mass consumer, while maintaining the availability of high-quality and tasty dishes for people with different income levels.
“According to the experience of the first discoveries, we see that KFC enjoys great love among the people of Uzbekistan: we saw a real stir in the first days, but even now, after a few months, the flow of guests remains steadily high. Uzbekistan is famous for its culinary traditions, and KFC is proud of its history and carefully keeps the corporate recipe of Colonel Sanders with 11 herbs and spices,” said Kayum Haidarov, Director General of International Food Chain, which is a franchise partner of KFC network in Uzbekistan.
KFC intends to actively cooperate with local producers in the purchase of chicken meat and other products for restaurants, which will have favorable effect on the region’s economy and support the further development of local business. So far, at the initial stage, most of the products are imported from other CIS countries to ensure high-quality and smooth operation of restaurants.
The transition to local suppliers has already begun and will be realized gradually, in compliance with the high quality and food safety standards adopted by the company.
All KFC restaurants in Uzbekistan will use only halal products, including chicken, French fries, sauces and other ingredients. KFC has a lot of experience in this matter, as the earlier halal menu was introduced in restaurants in Kazakhstan, Kyrgyzstan and Azerbaijan. At the same time, all restaurants will traditionally present a wide range of dishes from burgers and baskets to snacks and desserts, from different price categories.
The arrival of such a large international brand as KFC in Uzbekistan means not only the creation of new jobs, additional tax payments to the local budget, but also, in general, confirmation of the investment attractiveness of the country.