Mercedes-Benz to fo­cus on value

Viet Nam News - - BUSINESS -

HCM CITY – Ger­man auto man­u­fac­turer Mercedes-Benz Viet­nam (MBV) has an­nounced that this year it will fo­cus on prac­ti­cal value besides re­fresh­ing its prod­uct port­fo­lio and car­ing for young and woman cus­tomers.

In ad­di­tion to the cus­tomer ex­pe­ri­ence fo­cus like last year, MBV said it would cre­ate more prac­ti­cal value for cus­tomers through­out their pur­chase process, from choos­ing a ve­hi­cle to af­ter-sales ser­vice.

From this year, MBV will of­fer a three­year war­ranty on all the models it sells re­gard­less of whether they are CBU and CKD ve­hi­cles.

Pas­sen­ger cars will get a three-year war­ranty with­out mileage re­stric­tions. For the V-class and Vito it will be three years or 200,000km, whichever comes first.

A two-year ex­tended war­ranty pack­age is also avail­able for cus­tomers to choose, in­creas­ing the to­tal war­ranty pe­riod to five years. MBV is the only premium brand in Vieät Nam to of­fer this kind of pack­age to cus­tomers.

With 14 au­tho­rised sales and ser­vice cen­tres across the coun­try, MBV owns not only the largest premium deal­er­ship net­work.

New out­lets are com­ing in strate­gic cities in­clud­ing Vinh, Bình Döông and Caàn Thô. The Mercedes-Benz au­tho­rised dealer net­work of­fers many prac­ti­cal ben­e­fits such as mo­bil­ity sup­port, lux­ury lounges, bars with free cof­fee/drinks/snacks, hi-speed Wifi, mas­sage chairs, etc.

In the premium seg­ment, Mercedes­Benz Cer­ti­fied, launched in 2011, is the first and still the only pro­gramme to help cus­tomers ex­change, trade in and con­sign their gen­uine pre-owned cars.

In 2018 two more Mercedes-Benz Cer­ti­fied Sales cen­tres will open, in­creas­ing the to­tal num­ber to 10. This is a good way for cus­tomers to ac­quire a Mercedes-Benz at a rea­son­able price but still have peace of mind.

This year the cus­tomer ser­vices depart­ment has drawn up a va­ri­ety of cam­paigns and pro­grammes to sat­isfy cus­tomer needs like “Golden Weeks” for young en­thu­si­asts, “Red car­pet” for E- & S-class and “El­der cars” pro­gramme to take care of ve­hi­cles more than five years old.

Also, MBV will fur­ther ex­pand and im­prove its cer­ti­fied body and paint cen­tres to re­duce the av­er­age wait­ing time. 2017: A record year for the GLC and EClass

Last year, MBV’s sales vol­ume ex­ceeded 6,000 units, rep­re­sent­ing a 40 per cent growth from 2016 and a new record in the Viet­namese premium car seg­ment.

The top sell­ing car for the brand as well as in the lux­ury seg­ment is the sports util­ity ve­hi­cle GLC, which has seen record sales of nearly 2,500, more than 80 per cent up year-on-year. Fol­low­ing the GLC is the C-Class, the most pop­u­lar lux­ury sedan.

No­tably, 21 years af­ter de­but­ing in Vieät Nam, the E-Class has ex­ceeded the 1,000 unit mile­stone af­ter grow­ing by more than 80 per cent year-on-year. This is a re­mark­able achieve­ment in a volatile and down­ward trending mar­ket, prov­ing the trust cus­tomers have al­ways placed in Mercedes­Benz.

“More and more cus­tomers are up­grad­ing to premium models, which is a pos­i­tive sign of their con­fi­dence and will­ing­ness to pay for a safe and well-equipped car. We end­lessly en­hance our prod­uct port­fo­lio and ser­vices to sat­isfy them,” the new gen­eral di­rec­tor of MBV said.

2018: Com­pet­ing with unique val­ues

Mercedes-Benz is “younger” than ever and Mercedes-Benz cus­tomers are get­ting younger: The av­er­age age of Mercedes-Benz own­ers dropped from over 40 in 2014 to less than 40 at the end of 2017. Re­mark­ably, the num­ber of cus­tomers aged under 35 has grown con­sid­er­ably and been the key driver of MBV's sales growth. This not only in­di­cates that Mercedes-Benz is in­creas­ingly favoured by young cus­tomers, but also re­veals a trend of an in­creas­ing num­ber of peo­ple be­com­ing suc­cess­ful at a young age.

Since 2013 MBV has also launched the NGCC line-up tar­geted at youth in­clud­ing the A-Class, CLA, and GLA. The wide­spread adop­tion of the Sensual Pu­rity de­sign lan­guage has also at­tracted many younger cus­tomers to sedans such as the C-Class/E-Class, with the sales of 1,000 units of E-Class in 2017 be­ing a typ­i­cal ex­am­ple.

In 2018 MBV will or­gan­ise more ac­tiv­i­ties to at­tract this new tar­get group, with a fo­cus on mo­tor­sports and driv­ing events.

This year the com­pany achieved its best-ever first quar­ter per­for­mance in its 24 years in Vieät Nam with the to­tal sales of more than 1,400 units. This is a pos­i­tive sig­nal for the brand’s two-digit growth ex­pec­ta­tion this year.

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