Singapore firm to install screens in 5,000 taxis
SINGAPORE IDOOH International, a leading pan-Asian interactive digital media platform, and Vietnamese taxi operator Mai Linh have signed a memorandum of understanding to deploy IDOOHs In-Ride Out-of-Home tablet screens in 5,000 taxis.
Screens will be installed in 1,000 taxis in HCM City by December, followed by another 4,000 in vehicles in 50 other cities and provinces across the country.
The fully interactive 10-inch media tablets will provide entertainment, information and full e-commerce ability.
Mark Forsyth, group CEO of the Singapore-based IDOOH, said: Emerging economies like Vieät Nam are important for us and this partnership with Mai Linh, Vieät Nams largest taxi fleet, is an opportunity for us to grow our regional network of invehicle screens.
We look forward to working with them to transform the intaxi passenger experience and provide brands with an opportunity to reach a growing middle-income segment through our intuitive media technology.
Mai Linh Corporation is IDOOHs third transport partnership in the Asia Pacific, following its tie-up with Micab Philippines and ComfortDelGros outdoor advertising arm Moove Media in recent months.
Out-of-Home advertising is now a US$29 billion market that is expected to grow by 3-4 per cent a year over the next five years, according to the MAGNA Intelligence and Rapport study.
VIMF 2018 opens in Baéc Ninh
BAÉC NINH The Vietnam Industrial and Manufacturing Fair (VIMF) 2018 opened at the Kinh Baéc Cultural Centre in the northern province of Baéc Ninh yesterday.
More than 200 booths are exhibited at the three-day event. Representatives of many countries and territories are in attendance, including Singapore, Japan, South Korea, India, China, Taiwan, Thailand, Malaysia, the US, Indonesia, Germany, Australia and Vieät Nam.
Products exhibited at the expo include machine tools and metalworking, welding and coating, automotive and contract manufacturing, sheet metalworking, plastic manufacturing, woodworking and cooling systems.
VIMF 2018 is an ideal foundation for manufacturers, producers, investors, suppliers and traders in and outside the country to promote new products; meet customers directly; contact agents and distributors; and develop and expand the market.
This is also a chance to enhance investment and cooperation, contributing to improving the competitiveness of enterprises and integrating the provincial economy more deeply and effectively into the international economy.
Along with event, there are also Industrial Automation Fiesta 2018 and 3D Print Fiesta 2018.
KOVA Paint builds plant in Ñoàng Nai