Folk im­ages on mod­ern prod­ucts “

Viet Nam News - - LIFE&STYLE -

HAØ NOÄI — Fash­ion­able tote bags and smartphone cases im­printed with pat­terns and im­ages of tra­di­tional folk paint­ings are on dis­play at an ex­hi­bi­tion in Haø Noäi.

The ex­hi­bi­tion When Mod­ern Works Bear The Tra­di­tional Spirit is the next step of the Hoïa Saéc Vieät (Paint­ing Viet­namese Colours) project launched by de­signer Trònh Thu Trang.

The show fea­tures smart­phones cases im­printed with im­ages of Mother God­desses, as well as shoes, Nha Xaù silk scarves, T-shirts and note­books with Haøng Troáng paint­ings.

Trang worked with tra­di­tional artists to re­search Haøng Troáng paint­ings and use them on mod­ern goods. All of the re­search was recorded in the book The Viet­namese Colours of Haøng Troáng Paint­ings re­leased in April.

Now she is owner of S-River Com­pany which in­spires Viet­namese en­ter­prises to cre­ate prod­ucts that bear the coun­try’s cul­tural iden­tity.

Af­ter the launch of the book, SRiver has had the chance to col­lab­o­rate with many en­thu­si­as­tic en­ter­prises who want to tell their proud sto­ries with im­ages and de­signs that have a strong cul­tural iden­tity.

“Now our project has stepped out of the pages – it is no longer a the­ory, it has come to life,” said Trang.

“We hope that the ex­hi­bi­tion will cre­ate a space that pre­serves the tra­di­tional values in a brand new, con­tem­po­rary and in­spir­ing way.”

“Our project pro­vides new meth­ods of pre­serv­ing and pro­mot­ing the value of Viet­namese tra­di­tions. We do not try to ap­ply the orig­i­nal work of art into mod­ern life, not with a false hope to hold onto the past.”

“What our team does is to find ma­te­ri­als from the source of folk cul­ture and then care­fully ap­ply them into mod­ern prod­ucts.”

“That is our ap­proach to re­vi­talise our tra­di­tional values so they do not ex­ist in the mu­se­ums only but also be­come fa­mil­iar in Viet­namese peo­ple’s daily life.”

Trang re­vealed that next year, she will re­lease a book en­ti­tled The Viet­namese Colours of Ñoâng Hoà Paint­ings, in which she dis­cov­ers the art of Ñoâng Hoà paint­ings and ex­per­i­ments the po­ten­tial to ap­ply the pat­terns onto mod­ern prod­ucts.

The ex­hi­bi­tion will run un­til Novem­ber 7 at the Vieät Nam – Korea De­sign Cen­tre, 17 Yeát Kieâu Street, Haø Noäi. — VNS

New uses: Smartphone cases em­brace im­ages of Mother God­dess in Haøng Troáng folk paint­ings. — VNS Photo Minh Thu

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