ATF 2019 high­lights VN’s global stand­ing

Viet Nam News - - FRONT PAGE -

Min­is­ter of Cul­ture, Sports and Tourism Nguyeãn Ngoïc Thieän of­fers an ex­clu­sive in­ter­view to Vieät Nam News on the eve of the ASEAN Tourism Fo­rum which will take place from Jan­uary 14-20. im­pact of cli­mate change on her­itage, cul­tural and his­tor­i­cal relics; and (7) De­vel­op­ing green tourism and knowl­edge-based tourism. for 2019 and how does the sec­tor plan to achieve them?

Fol­low­ing the 2016 and 2017 growth mo­men­tum, in 2018 we wel­comed 15.5 mil­lion for­eign tourists, an in­crease of nearly 20 per cent over the pre­vi­ous year.

This year, Vieät Nam is aim­ing to wel­come 18 mil­lion for­eign vis­i­tors and serve about 85 mil­lion do­mes­tic tourists with to­tal rev­enue ex­pected to reach over VNÑ700 tril­lion (over US$30 bil­lion). To achieve these goals, the sec­tor needs to take the fol­low­ing so­lu­tions:

1. Con­tinue to com­plete le­gal reg­u­la­tions, rel­e­vant poli­cies and in­sti­tu­tions; mo­bilise con­tri­bu­tion of the whole so­ci­ety; co-or­di­nate be­tween pub­lic and pri­vate part­ner­ships to up­grade in­fra­struc­ture; diver­sify prod­ucts; re­duce sea­son­al­ity and over­crowd­ing; re­duce com­pet­i­tive pres­sure and mar­ket de­pen­dence.

2. Re­struc­ture the tourism in­dus­try to links busi­nesses to the prod­uct value chain with ap­pro­pri­ate man­age­ment and or­gan­i­sa­tion, en­sur­ing close and ef­fec­tive in­ter-sec­tor co-or­di­na­tion but not hin­der­ing the de­vel­op­ment of the in­ter­na­tional in­te­gra­tion process.

3. Boost elec­tronic mar­ket­ing ac­tiv­i­ties to pro­mote tourism with a fo­cus on en­hanc­ing growth in mar­kets such as North­east Asia (China, South Ko­rea, Ja­pan, Chi­nese Taipei); and neigh­bour­ing and re­gional mar­kets in South­east Asia such as Thai­land, Malaysia and In­done­sia, which still have more growth po­ten­tial.

4. Con­tinue to im­ple­ment an open-visa pol­icy to cre­ate prefer­able con­di­tions for tourists from more mar­kets; strengthen the avi­a­tion con­nec­tions; take ad­van­tage of favourable con­di­tions to im­prove the com­pet­i­tive ca­pac­ity, im­age and tourism brand of Vieät Nam in the global tourism value chain.

5. Con­tinue to con­trol and main­tain ser­vice qual­ity and rec­tify ser­vice is­sues, es­pe­cially in the man­age­ment of tourism des­ti­na­tions to en­sure se­cu­rity and safety.

6. Pro­mote and in­no­vate tourism train­ing, and im­prove the qual­ity of hu­man re­sources, state man­age­ment, busi­nesses and vo­ca­tional labour to meet the re­quire­ments of com­pe­ti­tion, in­te­gra­tion and de­vel­op­ment.

Min­is­ter of Cul­ture, Sports and Tourism Nguyeãn Ngoïc Thieän.

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