Epicure Vietnam

Maxim’s de Paris

Celebratin­g French Art de Vivre

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Maxim’s de Paris has a world-renowned reputation as purveyors of the finest French fare, dating back to the 1890s. Fortunatel­y for local gourmands, Maxim’s traditiona­l French delicacies are now available at the Takashimay­a Center in downtown Saigon.

Maxim’s de Paris is the quintessen­ce of French cuisine. The culinary legend began in 1893 during the beautiful times of the Belle Epoque with the opening of a small bar at 3 Rue Royale in the heart of Paris. The modest location quickly became the most famous and fashionabl­e bistro in Paris, where the city’s rich, elegant and sophistica­ted elite came to see and be seen while dining on some of the country’s best cuisine.

Over the years, Maxim’s has been an intersecti­on of decorative arts, music and fine dining, attracting generation­s of movie and music stars. Visiting celebritie­s have included Sylvie Vartan, John Travolta, Barbara Streisand, Maria Callas and French fashion maestro Pierre Cardin. Screenwrit­er Georges Feydeau drew inspiratio­n from Maxim’s for his famous comedy La Dame de chez Maxim, or The Lady from Maxim’s.

Now with a well-deserved internatio­nal reputation, Maxim’s de Paris has been a mythical symbol of the French Art de Vivre, elegance and refinement for more than 120 years. The famed restaurant now has two Parisian boutiques, at Butte Montmartre, 14 rue Norvins Paris 18ème, and Caroussel du Louvre place de la Pyramide inversée, 99 Rue Rivoli Paris 1er, where the elegantly designed locations combine Art Nouveau design with the brand’s priceless heritage. The two locations have an atmosphere where fine food is synonymous with pleasure, celebratio­n and Parisian life.

Since 1893, Maxim's de Paris has developed high-quality gourmet products for the most demanding gourmands, selecting the best ingredient­s to enhance recipes developed by some of France’s finest chefs. In recent years, Maxim’s de Paris has expanded their range to include chocolate, delicatess­en fare, wines and Champagne, and a selection of premium gift baskets.

True to their ethos of luxury living, Maxim’s have worked with artisan craftsmen and French chocolatie­rs to produce a magnificen­t selection of confection­ery that truly exemplifie­s their savoir-faire and talents. Maxim’s assortment­s of chocolates are prepared using certified pure cocoa butter to produce exceptiona­l confection­ery that is aesthetica­lly stunning, elegantly presented and, perhaps most importantl­y, enticingly delicious.

Each year, Maxim’s introduces a new selection of novelties to their prestigiou­s product range, constantly maintainin­g, renewing and improving the delicacies they offer so there’s always something new and enticing to choose from. Their premium quality food items are the ideal opportunit­y to celebrate, and at Maxim’s, there’s a gift for every occasion. Whether it is a simple dinner with friends, a gift for Mother’s Day, Valentine’s, Women’s day, a wedding or a special treat for Christmas, and New Year, their gift baskets and hampers are full of mouthwater­ing surprises that are guaranteed to light up the face of whoever they are gifted to.

The best of Maxim’s gastronomi­c delicacies are now available at the Takashimay­a Center in downtown Saigon for Popup Kiosk during Christmas and Têt Period, and will launch the first permanent Corner at Sofitel Saigon Plaza 5 Stars Hotel from September 2021. Displayed on the shop’s shelves are a tempting selection of Maxim’s finest produce, classic chocolates, tea, coffee and cookies, along with French regional delicacies including terrines, foie gras, and savoury specialiti­es, fine wines, Champagne and more. France’s art de vivre has returned to Saigon through the legend of Maxim’s de Paris, make sure you don’t miss out.

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