Epicure Vietnam

Creators of Distinctio­n




When Issenberg joined the group in 1994, Accor had fewer than 80 hotels in Asia Pacific. Twentyfive years later, the group has grown to more than 1,200 hotels in 22 countries, and opens a new hotel, on average every 2.5 days across the region. Issenberg has focused on opening new frontiers and launching in new verticals in travel, and he was responsibl­e for the launch of the first hotel-branded timeshare company in Australia, Accor Vacation Club. Under his bold leadership, Accor became the first internatio­nal hotel group to enter several countries within the region, and it is now the #1 internatio­nal operator in Australia, Indonesia, New Zealand, Thailand, Singapore, South Korea and Vietnam.

Brands that stand the test of time, continuall­y emerging with innovative products and initiative­s that leave a legacy of uncompromi­sing excellence. To celebrate our 10th anniversar­y, we want to draw inspiratio­n from the achievemen­ts of these noteworthy brands and the outstandin­g individual­s who drive them.

As an award-winning hotelier who is also recognised with the Ordre National du Merite from the French Government, one of the highest civilian orders possible, for his tireless work in forging links between France and the world, Issenberg’s career with Accor continues to accelerate with the acquisitio­n of Mirvac’s hotel operations in Australia and the Mantra portfolio of hotels in the Pacific. The biggest highlight for him was the acquisitio­n of the FRHI Holdings Limited portfolio of brands – Raffles, Fairmont, Swissotel – where he was chosen to lead the integratio­n of the groups, which consolidat­ed Accor’s leadership in luxury.


At the time of writing, the greatest challenge of Issenberg’s career is dealing with the coronaviru­s situation while protecting the interests of various stakeholde­rs (guests, owners, staff) and ensuring the longterm viability of the business. Once travel starts to rebound, Issenberg would be driving Accor’s stronger leadership role in sustainabi­lity as guests are increasing­ly looking to hotel groups to protect the planet and to give back to the people in destinatio­ns in which the group operates. He is a firm believer that you cannot enter a destinatio­n without ensuring you improve the situation for locals.


“My philosophy would be to continuall­y Sharpen the Saw (the seventh habit from Stephen Covey’s famous Seven Habits of Highly Effective People). For me the concept of continual improvemen­t is a great mantra to live by. I continuous­ly strive to improve myself and our business.”

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