THE SUPERCAR LEADER MATTEO ORTENZI, CEO, ASIA PACIFIC, LAMBORGHINI
BLAZING THE TRAIL
Matteo Ortenzi joined the company in 2004 at a pivotal time. It was the first full year with the ‘Baby Lambo’ Gallardo in the market. Prior to that, Lamborghini was selling below 500 cars a year (297 in 2001), a far cry from today. That number has increased more than tenfold in 2019 with 8,205 cars delivered. Prior to his current role, he led the brand’s project management department and served as a board member for Automobili Lamborghini SPA.
“Lamborghini may be renowned as a luxury sports car brand, but our goal is to steer closer to the lifestyle segment by enhancing Lamborghini ‘design of experiences’ leadership in the luxury segment, through experiential customer events and crossindustry collaborations with partners across F&B, fashion and hospitality industries,” shares Ortenzi. In 2019, Lamborghini collaborated with ‘World’s 50 Best Restaurants’, co-creating content with leading chefs. Lamborghini also worked with Michelin-starred Chef Han Li Guang to customise a special menu for the Lamborghini Lounge event in Singapore as part of its Singapore Grand Prix celebrations.
Ortenzi is focused on expanding the brand’s accessibility to new audiences with cars such as the Super SUV Urus – the world’s first Super SUV. Personalisation is an important part of Lamborghini’s formula, where almost 70 percent of the sports cars delivered to customers have at least one configuration from its Ad Personam customisation programme. To meet this demand, Lamborghini will open its first lounge in Asia Pacific this year in Tokyo, with a special Ad Personam corner.
THE OM FACTOR
“Be the pioneer - look for something that has not existed and create it your own way. Expect the unexpected and create the unexpected. Lamborghini was the first to build a V12 engine car with an aluminum body. We were the first to have a V12 central, mid-rear traversal engine and integrated gearbox, and we are the first to have a four-wheel drive technology on a super sports car with the Diablo VT.”