Helping mothers know what real fresh milk is
Although fresh milk has become popular around the country, most mothers do not have a proper understanding of milks freshness and safety standards.
Instead they choose milk based on their experience and habits.
Milk with a fresh and delicious taste is the first choice of many consumers. FrieslandCampina Vieät Nams Dutch Lady ActiveTM, which meets these criteria, is popular in many Vietnamese families.
Moreover, Dutch Lady ActiveTM is a trusted European brand, which uses only fresh milk.
FrieslandCampina Vieät Nam has signed contracts with more than 3,000 dairy farmers around the country to ensure sufficient fresh milk is available.
Experts from the company teach the farmers how to ensure the quality of milk is high through three good farming practices: good feed quality, clean water and good health of cows.
Thanks to this, the fresh milk in the supply chain of Dutch Lady is always in top position in Southeast Asia in terms of safety, with 300,000 colony forming units per milliliter, which is three times lower than the maximum allowed limit.
After milking, the milk is cooled with modern equipment immediately to keep its natural freshness and completely protect its precious nutrition content.
Before being sent to factories, each tank of milk is checked carefully for quality to ensure there are no antibiotic residues, pesticides or poisonous additives left over from the breeding process.
At the companys factories, the milk is unpasteurised rapidly using ultra-high temperature processing and packaged using technologies that meet the European Councils technical standards.
Each milk product thus fully retains nutrition and freshness when it reaches consumers.
Safety through 4 Nos
Besides the use of only fresh milk, the cow breeding process and the stringent European treatment standard for milk ensure each package of Dutch Lady ActiveTM meets the four No standards:
No preservatives:
Ultra-high temperature processing for pasteurisation and packaging with technologies meeting the European Councils technical standards help preserve milk at normal temperature for a long time without the need for preservatives.
No antibiotic or pesticide residues or poisonous additives:
Antibiotics and pesticides in milk are residues left behind from the breeding process at farms. With Dutch Lady ActiveTM, these are always controlled strictly through three good practices and checks done of the milk quality after milking.
No colourants:
Dutch Lady ActiveTM uses no colouring substances and keeps the milks natural colour.
The use of only fresh milk and ensuring the four Nos enables Vietnamese mothers to trust and choose Dutch Lady ActiveTM for each meal. Once the milks quality is ensured, Vietnamese mothers can feel secure about supplementing the energy and nutrition of the whole family, especially children.