Every frog has its day as pepe pops up by 7,000 per cent
"Memecoins" – a hyper-speculative, ultra-volatile and somewhat peculiar class of crypto – are back in the spotlight after the latest digital token hit the market with stratospheric gains.
Pepe, a coin inspired by an anthropomorphised frog popular in internet memes, leapt nearly 7,000 per cent in the 17 days after its April 16 launch, hitting a market value of US$1.8 billion by May 5, according to data tracker Coingecko.
Pepe's rise has sparked renewed investor interest in memecoins as whole, with overall trading volumes jumping to $2.6 billion in the first week of May from $408,000 the week before, data from Dune Analytics data shows.
"Memecoins just flare up on occasion, and it's historically happened when the market's a bit choppy or sideways," said Todd Groth, head of index research at Coindesk Indices. "It's almost like, if the market is not moving up fast enough, traders find these smaller tokens to trade with."
Indeed, the latest memecoin frenzy comes as bitcoin's 2023 rally stalls. The No 1 cryptocurrency has slid 6 per cent since mid-april to $27,416.
Pepe, which trades for fractions of a cent, was down 60 per cent from its May 5 peak on Monday, though still boasts a market cap of almost $740 million. This makes it the third-largest memecoin after dogecoin and shiba inu , both born as internet jokes referencing a Japanese dog breed, which command more than $10 billion and $5 billion of the market respectively.
Reuters couldn't immediately identify pepe's creators, and its Twitter account didn't respond to a request for a comment.
Memecoins first exploded into mainstream view during 2021's "Wall Street Bets" movement, fueled by retail traders. They lack practical use beyond speculation, distinguishing them from more "mainstream" coins like bitcoin and ether whose backers say have potential as a means of payment or store of value.
Market players warned that traders and investors could get badly burned by memecoins.
"Human beings love to speculate," said Martin Leinweber, product strategist at Marketvector Indexes. "I would still be very cautious to buy them. It's gambling in its purest form."
Since its launch in April, the token linked to Pepe the frog has raced up the list of meme coins in terms of market value. It has also leaped to the top of the list in terms of of daily trade volumes.
'Completely useless'
Pepe's website says it was launched "for the people" with "no formal team or road map" and is "completely useless and for entertainment purposes only".
The coin is the fastest-growing cryptocurrency hosted on Ethereum, the second-largest blockchain, data firm Messari said.
The surge in pepe's popularity was amplified by its quick listings on major centralised exchanges, including top platform Binance, said Chase Devens, analyst at Messari.
Binance says on its website that pepe has "no utility" or "value support mechanism". It warns users about pepe's volatility and says the platform "will not be responsible for your trading losses." Binance didn't immediately respond to a request for comment on pepe's leap.
The centralised listings also opened the door for derivative trading for pepe, with leveraged exposures and volatility pushing Ethereum transaction fees higher, Devens said.
The popular cartoon frog Pepe that inspired the coin has been used for many years in a wide variety of internet memes. The Anti-defamation League says in some cases it has been used by the alt-right for racist imagery.
As with other crypto tokens, the fortunes of memecoins are rooted in retail trading and often fueled by online sentiment.
Dogecoin and shiba inu, the eighth and 15th largest cryptocurrencies respectively, often experience wild price swings.
Dogecoin was launched in 2013 and soared over 12,000 per cent to an all-time high in May 2021, before sinking nearly 90 per cent since then. Shiba inu has similarly dropped 90 per cent from its October 2021 peak.
Newcomer pepe has over 100,000 holders according to Coingecko data. The memecoin's surge is "an intriguing phenomenon" said Edmond Goh, head of trading at crypto liquidity provider B2C2.