Third largest agri-food export destination in ASEAN

Việt Nam is a third largest destination for Canadian agri-food exports in the ASEAN.

Canada and Việt Nam share a longstanding and mutually beneficial agriculture and agri-food trading relationship. The two-way agriculture trade reached CAD1.12 billion (or US$843 million) in 2023.

As CPTPP members, the agreement provides additional opportunities for Canadian and Vietnamese stakeholders to increase trade in agriculture, agri-food and seafood.

Under Canada’s new Indo-pacific Strategy, Canada is committed to strengthening economic partnerships with Việt Nam, a country and a global player of great importance for Canada.

Agriculture and Agri-food Canada (AAFC)’S Canada Brand programme strengthens Canada’s reputation in the global marketplace by positioning the sector as a reliable supplier of a diverse range of quality, sustainable, and innovative products.

The Canada Brand programme launched a targeted consumer campaign in Việt Nam last year.

This year-long campaign features a Canada Showcase on Shopee, a major e-commerce platform, supported by digital marketing initiatives and collaborative promotions with key local partners.

In term of technical cooperation, the Canadian Food Inspection Agency (CFIA) and the Vietnamese Ministry of Agriculture and Rural Development signed a Memorandum of Understanding on cooperation with respect to sanitary and phytosanitary measures in 2021.

The MOU establishes a mechanism to facilitate bilateral cooperation on sanitary and phytosanitary measures related to food safety and plant and animal life and health.

The Canada Food Inspection Agency (CFIA) and its Vietnamese counterparts have built a very productive relationship based on sharing best practices and information to better understand each other’s regulations and to facilitate trade.

Global Affairs Canada-funded five-year Safe Food for Growth (SAFEGRO) project for Việt Nam seeks to enhance the Vietnamese population’s access to safe, affordable and competitive agri-food products. SAFEGRO focuses on helping the existing food safety management system become more efficient and effective.